E-mail Conversions

E-mail list; 2,000
Open Rate; 20% = 400
Click Rate; 40% of that = 160
Sign Up Rate; 25% of that = 40
Deposit Rate; 10% of that = 4

So at the end of the day I am looking at a .2% conversion. But what I liked about looking at it this way, was I could set smaller goals. to make increases. Say I tried to increase the open rate by 5% and the click rate by another 10% and then with a little help of timing and promotions I could get the sign up rate up a tiny bit it would actually do quite a bit. Like this:

E-mail list; 2,000
Open Rate; 25% = 500
Click Rate; 50% of that = 250
Sign Up Rate; 30% of that = 75
Deposit Rate; 10% of that = 8

So you can see that with a little bit of focus on each of the areas the conversion rate actually doubled. This makes it easier to see exactly where the most work is needed, be it better Titles, conversion design or what I am actually promoting.