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Hi,
Lets just say I happened to click a link which found me on a p#rn site. This wasn’t your soft variety. Much to my surprise I found two highly regarded online casino brands being promoted. I checked out the URL’s and they pointed to a 3’rd party Ad agency.
One of those sites where publishes and advertisers combine etc etc.
This topic isn’t new but it hasn’t been addressed for a while. So given my experience, especially since these casino banners were next to ads for V and cheating on your wife type sites, I thought I’d dare to open up this can of worms again.
What are your thoughts?
I don’t think this is morally wrong, I think the casinos shouldn’t allow it for their own branding and they might even put a stop to it if they knew, especially as I am sure the conversions would be rubbish, they always are on non gambling sites
@Caseym 252772 wrote:
I don’t think this is morally wrong, I think the casinos shouldn’t allow it for their own branding and they might even put a stop to it if they knew, especially as I am sure the conversions would be rubbish, they always are on non gambling sites
I don’t think it’s morally wrong either.
The p#rn industry is main steam these days. America Apparel for examples, use porn stars for some of its ads. People who view porn are from a cross section of society. Some are dads and moms. Though just as I don’t think it’s appropriate having ads targeting families on hardcore p#rn sites, IMO it’s just as inappropriate to have casinos too.
Albeit there are varied degrees of p#rn. Not that I’ve ever seen a performance by Show Girls in Vegas but in retrospect, I’m sure their not up on stage performing decadent acts.
I guess with the Playboy slot hitting MGS last month, live dealers at MGS casinos wearing Playboy bunny outfits, the soft side of porn is slowly creeping in to our industry. Still IMO I don’t think hardcore p#rn and casinos should be jumping into bed together!
From my experience casino ads on p**n sites doesn’t convert. A couple of years ago I’ve put some casino banners on one soft p**n website but I didn’t get any players. A lot of clicks but not one registration.
@AussieDave 252752 wrote:
Lets just say I happened to click a link which found me on a p#rn site. This wasn’t your soft variety. Much to my surprise I found two highly regarded online casino brands being promoted. I checked out the URL’s and they pointed to a 3’rd party Ad agency.
One of those sites where publishes and advertisers combine etc etc.
I’d put money on the operators having knowledge of this happening, I know some large operators who are eager work with adult networks directly but go through 3rd parties to retain integrity if questioned.
I personally don’t see the issue with it at all, online p#rn has a large male audience as does the gambling world. If you don’t have intention to watch/play due to moral objections either then it shouldn’t matter.
I think the issue of whether it is morally ok or not is a sticky one as I guess many would say our business of promoting online casinos is immoral, so I am not going to go into the moral side of things, but my thoughts are that if someone visits a porn site – they are there for one reason – To look at porn – I doubt they would head off to a casino when they had porn on their mind in the first place.
So my personal opinion would be that it would be a waste of time promoting casinos on porn sites.
Just like any industry really – Example – you wouldn’t promote porn on a casino as one would assume that if someone goes to a casino its because they want to play casino games – not watch porn and you wouldn’t promote a pet shop on a site all about cooking recipes.
I guess it really boils down to the old adage about targeted traffic. If its not targeted, the click throughs are very low.
Hello,
in the old days advertising for porn was as good as today for online casinos. But now you can get porn everywhere free in the internet and most affiliate programs are closed. Every year i am receiving a letter from the U.S. because of a new bankruptcy.
One thing porn and gambling have in common: The dopamine receptors in the brain are glowing like fireflies on a muggy summer night, and this is the reason why fallen kingdoms and Las Vegas are making history.
The very 1st online casino advertising program was a scam but the owner have had the vision to combine two of the most emotional things of the world.
He made a banner for it:
Leopold
We wouldn’t allow any of our adverts to be run on porn sites purely from a brand perspective – it’s not something we’d want to be associated with. I don’t think that porn or gambling are the dark, seedy corner of the internet any more so there’s no real reason to link the two industries together.
I’d think the reason that you see gambling ads on there is because it’s dirt cheap because not many brands are willing to be associated with that content – so those that are can afford to sustain poor conversion rates.
I don’t believe there is a crossover in the two verticals, the only thing that I can see that they have in common is the potential age range that both industries target, 18+.
There have been casinos that have used the sex sells route in their branding but I don’t believe they are still about. Which is good as I turned down a job with one such company many moons ago as I didn’t agree that it would work. Lucky escape.
I agree with what others say, if you’re looking on porn sites you’re looking for one thing and maybe looking to achieve another :smoker:, but gambling is’nt one of them things. IMO.
@Luke 253096 wrote:
We wouldn’t allow any of our adverts to be run on porn sites […] it’s dirt cheap because not many brands are willing to be associated with that content
You as a businessman can set of binding rules as you want. This is no problem.
The problem is generally…Weapon sites
Military shops
Alcohol promotion
Abortion help and information sites
Political free speech blogs
[…]
Is it really possible to clearly draw a sharp boundary?Snap judgments and fixed expectations are living in all of us.
Leopold
@Roulette Zeitung 253118 wrote:
You as a businessman can set of binding rules as you want. This is no problem.
The problem is generally…Weapon sites
Military shops
Alcohol promotion
Abortion help and information sites
Political free speech blogs
[…]
Is it really possible to clearly draw a sharp boundary?Snap judgments and fixed expectations are living in all of us.
Leopold
We wouldn’t run adverts on any sites that are too controversial in nature. Any good ad agency or exchange would be able to filter out, very easily, any sites that advertisers might not want to be on and we exercise common sense in that regard. There’s even a feature in the adserver we use (Doubleclick) that enables us to see if our adverts appear on any such websites. Of course, what affiliates do is another matter as that can’t be so easily monitored, however we’d take action against any affiliate who advertised in such places. I know other operators turn a blind eye or even choose to advertise on such sites and I don’t have any strong personal opinion over whether it’s acceptable to do so or not.
@topboss 253028 wrote:
I think the issue of whether it is morally ok or not is a sticky one as I guess many would say our business of promoting online casinos is immoral
Good call there TB
@Luke 253124 wrote:
We wouldn’t run adverts on any sites that are too controversial in nature.
That’s a good point, Luke.
I take a hard line stance on not promoting clips joints or casinos where players have to jump through hoops to be paid. Even in the days when link exchanges were the thing. I’d fine tooth comb any site who wanted a link trade with me. If they were promoting questionable casinos, I’d decline the trade.
My biggest concern is not with casinos advertising in this vertical per say, it’s the little to no care, the majority of porn sites seem to hold, to which 3’rd party sites they link to, which ultimately bothers me.
I happened to click through a few links and while it wasn’t out-right illegal content (or maybe it was idk), most of it was borderline questionable.
Reiterating I wont name the brands, it’s unimportant. However I’m sure folks here would be alarmed these casinos are associating their marketing efforts and brands with hard-core porn.
I’ve checked these sites since letting the brands know, on the off chance it was a 3’rd party marketing agency or afffiliate but the banners are still on these sites. So obviously they know more about this than they claimed when I gave the heads up.
