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January 16, 2008 at 1:19 pm #606946AnonymousInactive
Here you go – The whole schedule including speakers and parties – We will be emailing a final version of this to everyone registered next week as well as a full list of the weeks parties
CAP Euro Schedule
Thurs Jan 24th 2008
Opening Party21:00 – late – Hollywood Affiliates sponsored Cap Euro opening party
HollywoodAffiliates.com, the Affiliate program for HollywoodPoker.com, is thrilled to be hosting the opening night gala party at CAP Euro 2008. And you’re all invited!The venue for the night’s festivities is the famous Cafe de Paris (est .1924) located at 3 Coventry Street in London. The party kicks off at 9pm on Thursday, January 24th and will no doubt take us well into the night… or morning.
Whether you’re looking to network with affiliates and program managers, you want to shake off some jet lag and join us for some friendly socializing, or even if you’re looking to simply dance the night away, this two story venue is the place to be and will have it all! Drinks, Music, Dancing and a host of hot HollywoodPoker girls to liven up the party
Here’s our link to the e-vite where you can get on the guest list and RSVP
http://www.hollywoodaffiliates.com/cap2008/
Join us before the schedule events kicks off the following day, as this promises to be the ultimate party event of the Conference, done Hollywood style
Fri Jan 25th 2008
Conference and Expo day9:00 – Registration & Expo opens
10:30-10:40 – Welcome and CAP update
Lou Fabiano – Casino Affiliate Programs
The Professor sets the scene for the conference proceedings. He will draw upon the past few months in the affiliate industry and provide a thoughtful insight into the future.10:40-11:10 – Evolving marketing strategies for a changing market
Nicky Senyard – Income Access
With the British government officially giving the green light for online promotion of gambling in the UK, land-based advertising and marketing opportunities deserve a second look by both affiliates and operators. The recent change in regulations means now is the time to revise and advance marketing strategies to maximize effectiveness and return in a new environment. This presentation will explore why affiliates should reassess their current marketing strategies by incorporating traditional marketing methods, and how merchants can support their affiliates to maximize the effectiveness of messages sent to consumers.11:10-12:00 – Superaffiliates Panel
Jason ‘Wolf’ Rosenberg, Online Forum Challenge
Roo Wright, BingoPort
Jeremy Enke, PokerAffiliatePrograms (previously PAW)
A Q&A with the affiliates that have supersized! What was the secret to their growth and how do they now manage their websites, marketing, operating systems in order to maximize their effectiveness and retain their size in the market.12:00-12:30 – Coffee Break
12:30-13:00 – Legal Update Session
Peter Wilson, Blake Tarlo Lapthorn
What has changed for affiliates in the post September 07 gaming world?
Now the Gambling Act 2005 has been brought into place, how will this affect the way in which affiliates operate and run their websites? Will the obligations of the operators change?
13:00-13:30 – Social Networking and Web 2.0
Neil Patel, ACS
We are flying Neil Patel in from California to do an introduction to social networking. Neil is the CTO of ACS, a search engine marketing firm located in Orange County California. ACS is a full service firm that specializes in web strategy consulting, online marketing, affiliate marketing, and social media marketing for clients such as AOL, NBC, GM, Samsung, and HP13:30-14:30 – Lunch
14.15 – 17.30 ASOP Semi Finals with FREE BAR
14:30-15:30 – Panel of CEOs
Mark Blandford, former CEO of Sportingbet
Peter Nylander, CEO UniBet
John Cargnello, CEO TST testing systems
Malcolm Graeme, PKR
Alex Czajkowski, Sportsbook.com
The biggest names in the industry will join us to discuss their views on the future of the industry. This will be your chance to question the CEOs of the companies you affiliate for.17.30 – Day one of CAP Euro Expo and conference closes
20:00 – 01:00 – CAP Awards
Forget the Oscars, the CAP Awards 2008 are going to be one of the hottest events of the year!Hosted at the world famous Chelsea Football Club from 8pm on Friday 25th January 2008, the CAP Awards will be an extravagant evening complete with shot girls, professional entertainers and fire eaters, plus a few other things we’re going to keep schtum about….we don’t want to spoil the surprise!
The programme includes a cocktail reception, sumptuous 3 course sit down dinner with a post dinner celebrity comedian and an after party of course! It’s also your chance to network with colleagues from around the world, rub shoulders with industry leaders, catch up on key industry issues and enjoy good food and entertainment.
And let’s not forget the most important reason to get together: to recognise and celebrate the ongoing success within the online gaming industry. During the evening we will be announcing the winners of the 14 categories that you have been voting for over the past 8 months… who will walk away with a coveted CAP Award?
Sat Jan 26th 2008
Conference and Expo day9:00 – Registration – Expo opens
11:00-12:00 – SEO Panel
Jeremy Spiller, Whitehat Media
Marcus Tandler – Creativity in Action
Gary Beale – Sticky Eyes
It was the highest attended session back in Barcelona (apart from the wonderful Doyle Brunson of course) so we’re doing it again. Come and hear from a panel of experts and learn some tips on great SEO.12:00-12:30 – Coffee Break
12:30-13:10 – Special Guest Keynote:
Brent Hoberman, founder LastMinute.com
We told you we wouldn’t disappoint! Brent Hoberman co-founded lastminute.com in April 1998, offering consumers airline tickets and hotel rooms to entertainment tickets and restaurant reservations. Since its conception lastminute.com has grown from a speculative entrepreneurial idea to a multiple market operator, matching 10 million subscribers to 13,000 suppliers. Come and hear firsthand how he did it and take home some tips and inspiration for your own websites.13:10-13:40 – PPC
David Szetela, Clix Marketing
An insight into the lucrative and successful world of PPC. How to make it work for you. Has it had its day or is it something you should be using?13:40-14:00 – The Importance of Domain Asset Management
Albert Michaels – Moniker
Details to follow14:00-15:00 – Lunch
14:30 – 17:30 ASOP Final Table with FREE BAR
17:30 – Day two of CAP Euro Expo and conference closes
21:00 till Late – Rushmore Affiliates sponsored CAP Euro Saturday party
The venue: Florindita, 100 Wardour Street, Soho, LondonIf you went to the party in Barcelona that Rushmore sponsored with CWC you will know Rushmore can host an awesome party. Well they loved it so much in Barcelona they are back to put on a bigger and better party than ever before!!
Rushmore Casino (http://www.rushmorecasino.com) will be hosting an unforgettable party at London Soho’s Meza Lounge at Florindita. This will be a very “cool” lounge style party with plenty of space to dance, drink and have an amazing time – The venue itself is bang in the middle of Soho so arrive early and soak up the atmosphere in and around this fashionable district.. To gain entry to the party look for the ‘Golden Tickets’ that will be handed out at CAP London
Sat Jan 26th 2008
Sunday Session13:00 till late! The CAP Euro Sunday Session
Venue: 17 The Arches, Villiers Street, Strand, London, WC2N 6NGVenue: 17 The Arches, Villiers Street, Strand, London, WC2N 6NG
This year we will be invading one of the most traditional pubs in London. Situated underneath Charing Cross Train Station, just off London’s famous street, The Strand, Champagne Charlie’s is traditional styled Ale and Port House, with candle lit tables and sawdust covered floors.
So what is the Sunday Session?
The Sunday Session is a time when we can all let are hair down, relax and not worry about meetings, stands, suits or stress. What we do is hire a a proper traditional pub and lay on some hearty food as well some great beer and wine – In fact this pub actually serves all its beer and ale in proper pewter jugs!
So come and Join us from 1pm to drink, network and chat to the colleagues and friends you’ve made over the past 3 days. We will be running a free bar from 1pm along with a proper British buffet!
January 16, 2008 at 10:57 pm #758820AnonymousInactiveAlex – Question: if one doesnt go to the CAP dinner, can one still come to the after-party?
January 17, 2008 at 5:00 am #758836AnonymousInactiveThanks for summing everything up in one place, Alex. :thumbsup:
I’m looking forward to seeing everyone next week! :bigsmile:
January 17, 2008 at 12:25 pm #758846AnonymousInactiveHey Alex,
I will definately be at the opening party on Thursday and Awards Gala on Friday!!
It’s good to be back at CAP!! :hattip:
See you soon mate.
Freddy
January 22, 2008 at 12:13 pm #759223AnonymousInactiveIs it ok if for some reason we arrive for registration in the afternoon rather than the morning?
January 24, 2008 at 10:35 am #759372AnonymousInactiveno problem – Arrive any time
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