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I am sure all of us have received mail from fortune casinos and all types of others that we may have played at at some point.
Now, these mails must bring some results or casinos would not send them.
Have you ever had an old player return like that?
Not me.
I have talked to some people about this and they ALL admit that it is done without any regard to the aff who brought these players in.
Some seemed to be considering this for the first time and admitting immediately that it wasn’t fair. They were willing to try to influence the casinos to implement the inclusion of the aff codes.
Only one problem with that – the logistics of it.
I am a technical zero and have no suggestions that would actually be useful.
If we came up with an actual technical solution, I believe that many if not most programs would implement it and we could at least stop that practice.
It can’t be that hard – there must be a way to code these email addies… no?
well,
It should be simple, the aff managers are able to tell what affiliate sends what players. So my guess would be that our aff tags are in the same database as the players details as a referer.
So they should be able to insert a aff tag in a mail merge when they are sending the emails out.
Hows that sound?
Mark
We need to find out how this is done – it appears some programs do this after the player has not returned for 6 months, some wait a year, some even longer, but they all do it. They separate the inactives out somehow. I am going to poke around some more programs if I find cooperative ones.
I believe that this is a substantial part of earnings that is being withheld from us and we need to do something. Just complaining will get us no place.
having worked for a casino and affiliate program in the last couple of years, I can tell you that their databases are pretty good.
Running a query for say, players who have not played in the last 6 months, but have wagered over $5000 when they were active…is a piece of cake.
Mark
I have been told that Casinos regularly market to previous players and in the case of two larger groups they bring these players back on board as House Accounts…
They ALL do this and it costs us BIG TIME!!!!
Yes, the search is easy, but they need to bring it up with aff codes attached.
We need to do a real plan, with a real proposed action for them, something constructive. Then we can work them, one by one.
We can’t just run around yelling and making accusations, I want to see something organized with real course of action proposed.
I am getting pushed out of business by these poractices and others, and so are many other mid range affiliates.
I want us to start taking action.
