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http://www.yogonet.com/english/detallenoticia.asp?id=791
See more on this in the news section.
Against online gambling ban
BetOnSports starts grassroots television campaign in US
United States / 9 – 8 – 2004US).- Costa Rica-based sports book BetOnSports launched an aggressive TV advertising campaign in the United States calling on viewers to voice their disapproval of proposed federal legislation to ban online gambling.
Television ads are scheduled to appear on 25 stations across the country over the next 32 days. The campaign could be extended beyond that point if it proves effective.
This week SpikeTV, a cable channel that bills itself the “First Network for Men,” ran an ad with an actor sitting in front of a waving American flag and talking about how U.S. citizens enjoy more freedom than anyone else on Earth. The ad then flashes up the URL “www.betonsports.com/freedom” as a voiceover explains that betting on the Internet is a constitutional right and urges Americans to step forward and fight for that right.
The narrator encourages viewers to go to the Web site for more information and to sign a petition that will be sent to Congress. The ad closes with another image of the American flag waving in the wind and the voice asking, “If they take away this freedom, what will they take away next?”
David Caruthers, CEO of BetOnSports, said the ad is part of an aggressive fall promotion to raise awareness of the prospective prohibition bills that have floated around Washington for several years. “The ads are in conjunction with an online campaign and billboards we have taken out,” Caruthers said. “There will also be ads in newspapers across the entire country. We wanted to turn up our lobbying efforts and focus on more of a grassroots campaign to make the public aware that the government is trying to prevent them from having freedoms on the Internet”.
Caruthers said the campaign is off to a good start. About 100 letters were sent last Wednesday (the first day the site was up and running) and 204 were sent Thursday (the first day the commercial aired).
Source: Yogonet.com
Kudos to BetOnSports! Thanks for yet another interesting article, Dominique…honestly, you come up with really great info.
David Carruthers will be on the panel in Vegas.
He has been extremely active with all kinds of campaigns to legalize/regulate sportsbetting and gaming in general and can be trusted to come up with new and innovative ideas all the time.
Following his actions is really interesting. He sometimes puts himself in situations where he could easily be arrested for his public stand.
I am looking forward to speaking with him again.
