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There’s little question on which side of the click fraud debate Wired columnist Adam Penenberg resides. In describing the problem and one case that’s slowly moving forward, Penenberg writes this: ”Don’t count on the search engines to confront the problem, though. Sure, they pay lip service to cleaning up click fraud, and issue credits — not refunds — to businesses they identify as having been victimized by false clicks. Usually, however, these refunds are a pittance compared to the revenue click fraud generates for them.” Yow….
http://feeds.feedburner.com/RevenewsSEMAndPPCCoverage?m=3479
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