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One of the great things Marc Lesnick did a couple years ago was convince affiliate programs to sponsor affiliates to go to events. This means that the affiliate program would buy the ticket for the event and/or the flight to and from the event. As a result the affiliate would wear on their name tag for the event ‘Sponsored by (Name of Affiliate Program)’. They would also typcially host a party only for those affiliates they sponsored along with other invitees.
Is there any chance to get programs to sponsor affiliates for the CAP events, especially the EURO event, which may be more important than other industry events? Or has the state of the industry destroyed this generosity?
We have never charged affiliates to attend our events, so getting tickets isnt an issue.
Regarding sponsoring airfare or hotel rooms that is at the discretion of the programs. Obviously larger affiliates will probably receive offers to cover some of their travel expenses, but its not as common as it was in past years.
