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Hi quys!
As the title say I have 96 sign-ups and 452 downloads but only 1 of them has turned in to a depositor.
Is this normal? Is it common registrars deposit later or how does this work often?
Thanks
timpa@timpa 230909 wrote:
96 sign-ups and 452 downloads but only 1 of them has turned in to a depositor.
Curious what program are those stats from?
A lot will depend on where the visitors come from and what keywords they used to find your site.
If the visitors were from the US and they were searching for “free casino games” then yes, these stats could be seen as quite normal.
If they were from the UK and searching for “play real money casino games”, then I think I would find a different casino to send them to.
Its very unlikely that customers will deposit later, if they don’t do it straight away they usually never will
Not sure on your market or marketing method (which sounds like SEO). I would start testing other operators, a 1.04% conversion rate from sign up to deposit isn’t good.
Feel free to PM me and I’ll be happy to help you find some better programs.
are you using direct download links?
these can generate false positives. many of the programs RTG inparticular will register a dl if the visitor clicks a dl link. I’m not sure if it acts the same way from the casino landing page. I would imagine so.
@Caseym 230934 wrote:
Its very unlikely that customers will deposit later, if they don’t do it straight away they usually never will
You mean all the SPAM from the casinos doesn’t work well?
What do you consider a good conversion rate(from registration to deposit)? 10%?
@shineray22 231624 wrote:
You mean all the SPAM from the casinos doesn’t work well?
What do you consider a good conversion rate(from registration to deposit)? 10%?
10%- anything above that I consider very good, anything below it generally poor and no spam doesn’t work very well
TBH, I would say that looks a little fishy, to have 452 downloads??? We all know these casinos don’t have small files, so for someone to spend 2-10mins downloading something and not play in it, or even set up a play account, seems a bit unusual to me.
21% signup rate on downloads seems a bit light in my experience, but then again, I target traffic through PPC so maybe my views are a little skewed?
Still seems strange that so many people would download without setting up an account to have a play?
Timpa, if you want to PM me with your site/key words etc, I’ll help you out (I won’t crash your party), we might be able to make a few little tweaks to get this turned around.
Strangely enough last month I had very similar stats in one of my casinos – what made it even stranger was the fact that the previous month conversion had been x10 higher. MY numbers are relatively small, but it seemed to be no logic behind the poor wildly different conversioin rates…
Valdos68
Online Slots New Zealand@timpa 230909 wrote:
Hi quys!
As the title say I have 96 sign-ups and 452 downloads but only 1 of them has turned in to a depositor.
Is this normal? Is it common registrars deposit later or how does this work often?
Thanks
timpaSounds like a few of the programs that ive been with lately, 200 signups, maybe 5-6 new depositors.. Then there are others that get 50 new depositors with 100 signups..
Time to just get rid of a few programs. been saying it for a long time, but think its time
We decided that we re-evaluate all our major partners every 6 months. So I put up some new casinos in July and the ones that don’t convert will be taken off in January. I will keep the ones with good results and add new ones to test (usually based on recommendations from other affiliates).
I think if that conversion rate is so poor in a casino I would just dump them no matter how good commission they offer. Try to put another one in the same spot and see if that works better. For us, Unibet is the best converting brand but then again, it is market specific – we are in a small market where their brand is well recognized. If you are targeting the UK, try to pick UK brands like Victor Chandler. If you approach them, most of them will bump up your commission % in the hopes of getting a lot of traffic. You can also PM me if you need help with bumping the % up.
(not sure if we are allowed to post sub-aff links, if not, then sorry I guess a moderator will remove them in that case)
I’d check up if everything is working fine in case you don’t rank / get traffic from keywords like ‘casino no deposit’ or similiar stuff.
From my experience, the rate of about 1% is for Click to Deposit (more averaging about 2.0 – 2.5) than from signup to deposit – there from my experience you can easily achieve 30+.
Your question is good but if you could provide some more information it would be easier to give you a proper answer.
the conversion rate you have from download to sign up sounds a bit fishy as many here said before me. Usually a user who decides to download a software is already interested to try the product.
if you would tell us what marketing tools you used that would help.
I would also recommend you to try a different aff program and see if you can get better conversions by doing that.I hope this helps
