“They have been hugely important,” says 888 poker VP Maytal Ginzburg when asked what impact poker affiliates have on the company’s business.
“In July this year we made a few critical changes to our conversion funnel resulting in a 40% increase in conversions. Because of this improved conversion rate we’ve also seen a surge in the number of affiliates working with us.” Poker Affiliates “Hugely Important” Says 888 Poker Chief