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Hi there,
This is my first post so please be kind…..
I’m really serious about building a great casino portal website. I haven’t been able to do a lot for the last month (family reasons), but i’m back with renewed vigour and detemination. I want to (eventually) build my site into one of the best casino sites for UK based players.
My site concentrates (or will when its had a lot more work put into it) on UK based newbie players. I’m not looking to build a site with a list of bonuses, so that advantage players can come along and eat my profits!
I believe that casino terms and conditions have become an increasing barrier for new customers. I find them confusing enough, and i’ve been playing at online casinos for quite a while now. I believe players want/need a site that they can trust, that will give them the information they need to succesfully play and have fun at casinos.
My site reprints the terms and conditions for the sign up bonuses and explains exactly what they mean in plain English. I think this is something missing in the market, and is hopefully something i can exploit. All of my casinos are reputable, and most (not all) accept £ Sterling for deposits. Having also played personally at all of these casinos, i hope (when i get the time) to be able to give an honest open players perspective.
So far i have a mix of rev. share and cpa as i want to be able (hopefully) to get a strong reliable income and the exposure to the possiblilty of some nice profits. I’ve already got cpa’s at casinoblasters,darkblue, and adriches, and i’ve got rev share casinos with fortune affiliated and belle rock gaming so far. If anybody here would like to refer me as a sub affiliate and have some good cpa and rev. share programs to recommend for reputable casinos , please feel free to get in touch!!
I’m quite happy with my plan, and think my focus is good as i have a broad but specific market that i’m going for, and i plan to really try hard to add value for my audience. The problem i have is a lack of expertise when it comes to getting traffic (warning-age old question coming!!). I’m totally new to all of this and am learning on the run. My girlfriend has done some web design at work and has been sent on a few dreamweaver courses. She’s been helping me to design my website. Between us, thats all the IT skills we have. I know i’ve got a lot to learn and not much time to do it.
My site is registerd with google (about a month ago), but google wont find it. The only way to find my site is to type allinurl:ukplayersguide .There is no information about my site apart from the url. Why is this? Cant the spider see anything about my site apart from its name? As you can tell i know nothing about SEO (yet). I’ve been searching the net, and looking at SEO forums, but to be honest most of the posts are going over my head.
I want to build a site with quality content that truly adds value, but it’s no good if nobody can find it. I know that links from higher rated websites help a great deal, but how can i get anyone to link with me if i have such a crap website (from the search engines view)? What’s in it for a highly rated website to link with lowly me! So far, i have earned a small amount of cash, as i’ve been succesful with some offline promotion of my site. I’ve told eveybody i know (and told them to tell everyone they know) about my website, and i’ve actually had some traffic and some friends of friends have been playing at a few of my casinos.
Is there anybody here that could please help?
Thanks in advance:)
I fully share your views on wagering requirements and newbies – it’s a diaster of huge dimensions. Wagering requirements is not a common search term. So, include that word in your site a whole lot.
There is really no way anyone could explain SEO to you in a post. Your site should have light weight pages and repeat your keyword a lot. Then go to the search engine and type in your key words – like wagering requirement or wr or whatever.
Google takes time to find you – you should be able to see in your logs how often you get spidered. Enter your site by hand in all the engines you can.
Sounds like an excellent plan.
You may find it hard to keep the bonus T&C updated – casinos have been known to change them quickly and without notice. I have thought of doing that myself, but dismissed it because I was afraid that I’d send a player to a casino with the wrong information. That may be the reason this is missing in the market.
You’ll get more exposure with google by exchanging links with other websites.
UKplayersguide,
Welcome to the boards!!!!
Let me see if I can help you through some of the SEO fog.
First off, when you design a page, you need to find out what the person is going to type into the search box to find you. This is called your keyword phrase. This keyword phrase is sprinkled all over your page. By looking at your page I’m guessing that the keyword phrase you’ve optimized for is UK Players Guide. If I’m wrong let me know.
I took the term UK Players Guide and plugged it into Wordtracker and found out that no searches have been done for that keyword phrase. Meaning no one is searching for your keyword phrase!
Wordtracker is a tool you’ll want to become very famliar with. It’s a database that tracks how many times a keyword phrase has been searched. It also shows other keyword alternatives. If you want traffic, you have to optimize your pages for keyword phrases that people search for!! Be careful not to choose a keyword phrase that is too generic. There will be too much competition for you and you won’t get ranked high.
I did a search on wordtracker for the term UK Casinos and found out the following:
Keyword Count Predict
best casinos online uk 22 21
uk best casinos online 22 21
uk online casinos 22 21
list of online casinos uk 21 20
online casinos uk 20 19
top casinos on the internet uk 18 17
uk list of online casinos 18 17
uk top casinos on the internet 18 17
uk casinos 15 14
fun casinos in uk 3 3
fun casinos uk 3 3
hampshire casinos uk 2 2
online casinos in the uk 2 2Count is the number of times that keyword phrase appeared in the Wordtracker Database.
Predict- This is the maximum total predicted traffic for all of the major search engines/pay per bids and directories today.
With regard to Google, Google determines page ranking by using a sophicasted forumla. This formula isn’t published for obvious reasons but people have somewhat figured somethings out.
There are 2 ways you need to optimize your page
1-On the page rankings- These are things that need to be done on the page Such as using title and heading tags.
2- Off the page rankings- Getting people to link to you!
Google cares more about what other people think of you than of what you think of yourself!!
My site is registerd with google (about a month ago),
BTW, your site wasn’t registed with google, the google spider found your site and indexed it.
Google takes time to find you – you should be able to see in your logs how often you get spidered.
Excellent tip Dominque!!!! When looking at your logs search for the word googlebot
Enter your site by hand in all the engines you can.
Dominque, I respectfully disagree with you on this. There are only about 6 major search engines out there. All of which use a spider. So eventually his site will be found by the rest of them. These 6 SEs provide the results to all the others. If you were referring to PPC (Pay Per Click_ search engines), then I’d agree with you.
I hope I haven’t thrown too much at you. If you want to learn more about SEO and internet marketing in general. I would go to SelfStartersWeeklyTips Lynn Terry runs this site and I can’t speak highly enough of her!!! She is the best and everyone there helps each other out! I think you could get a ton of questions answered, while learning a ton at the same time.
I hope this helps!!
Scott
Well thanks all for some great advice. I’ll be taking up all of your suggestions, and will hopefully do a whole lot more too. Obviously one of the key things is to have great useful content. I just need to spend a lot of time improving that. At the minute, the content is of a low quality, and i need to spend time clearly explaining about each casino in laymans terms.
As far as links are concerned, has anyone got any good advice about getting links. Do i just search for quality portals that are casino related but differ in their content when compared to my site, and email the webmaster asking for a link exchange?
Would anybody here consider helping to get me off the ground, and agree to swap links with me??? It would be fantastic if anybody would.
Anyway, i’ve got a lot to be getting on with. Bye for now, and thanks again.
Harv
http://www.ukplayersguide.co.uk
(please remove if i’m not allowed to do that!)You got some great start info there.
I have to agree/disagree with Scott on some of this:
Quote:There are only about 6 major search engines out there. All of which use a spider. So eventually his site will be found by the rest of them. These 6 SEs provide the results to all the others.Eventually is not good enough as you want to be found ASAP. Results vary considerably in listing priority between the search engines and once you have been listed you have to do some manual searching for the keyword phrases you were hoping to list for.
My experiments prove to me sites can be listed very quickly with little actual content if cross linked from as little as 2 regularly spidered sites that already have listings if not actual PR in Google.
My personal belief is you do not have to have a huge network of links and I have formed this opinion via experimentation. Experiment!
My experiments prove to me sites can be listed very quickly with little actual content if cross linked from as little as 2 regularly spidered sites that already have listings if not actual PR in Google.
I totally agree!! If there is a link to your site on a site that is regularly spidered by the SEs you will get picked up quick!
Results vary considerably in listing priority between the search engines and once you have been listed you have to do some manual searching for the keyword phrases you were hoping to list for.
I would think you’d want to optimize your page with your keyword phrase before getting picked up by the
SEs Just my opinion though.
Scott
