Wintingo Editor’s Review: Microgaming’s First Scratch Cards Product & Affiliate Program

Everyone knows the scratch cards industry is one of the fastest growing verticals in online gaming today.  The reason: It’s a soft-game product that has massive appeal worldwide.  Until now, the major player in this space has been Aspire Affiliates and other white labels of this company, powered by NeoGames Technologies.  That’s now changed, thanks to online gaming behemoth Microgaming launching its own new scratch cards product with Wintingo.com.
Pros
Wintingo is offering the first—and only—Microgaming scratch cards product and affiliate program in the industry, making it ripe for plenty of acquisition opportunities. Aside from being the first of its kind in the burgeoning scratch card niche, Wintingo is also offering some unbeatable promotions.
Microgaming and Spiral Solutions both have a long-standing history of being reputable and are well-capitalized.  Affiliates can expect to be dealt with professional and receive their payments when due.  Player values should be high due to this combination.
The Wintingo team is also comprised of well-known and proven industry professionals with over 15 combined years of experience in the industry.
Cons
This is a brand new program, so anyone has yet to see how Wintingo will perform for them.  Industry leader Neogames Technologies has been successfully working in this vertical for many years without any real contenders, so it’s yet to be seen if behemoth Microgaming can compete or not.  No multi-lingual support yet so the main markets are just English speaking markets, however, additional markets and languages are in the works.
Promotions
New players are offered a $100, no deposit bonus to play scratch cards, instant games, bingo and slot games. The industry standard is usually a maximum of $10 with no deposit.  Wintingo also offers 100% match with up to $100 free. Expect Wintingo to have higher player conversion rates than the industry standard of 10-20% because of the aggressive $100 free, no deposit signup bonus.
Players are awarded scratchback credits on both their winnings and losses. Expected player lifetime values are around $600, which are outstanding.
Best For
Players interested in scratch, slots, bingo, instant games and lottery.
Affiliate Revenue Model
Wintingo offers both revenue share and CPA deals and does not carry over negative earnings from prior months. Affiliates are paid on Net Gaming Revenue (NGR), defined as Money Wagered – Player Winnings – Free Credits – Player Chargeback’s – Progressive Jackpot Fees – Bonuses – Licensing Fees.  CPL deals are also an option on a case-by-case basis.
Licenses and Software
Wintingo is fully licensed by Kahnawake and eCOGRA-accredited. It uses Income Access software, and both software and payouts are reviewed by an independent third party.
Markets
Wintingo is currently offering its program in the UK, Australia, Canada, Netherlands, Sweden and Germany. Licenses will be sought and bought for each regulated market within the next year.
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