Executing a full-throated SEO plan is not something that can be done once and forgotten about. It’s an ongoing process that must be revisited often and audited on a regular basis. Assuming that your actually auditing your SEO strategies, there are some steps that you should be taking based on the information gathered from the audit itself.
This after-audit process was recently the subject of an article on SEO Journal by Corey Morris titled, Your SEO Audit is Complete – Now What?. Here are a few of Morris’ tips that are relevant to web publishers of all sizes.
Once your SEO audit is completed, it’s time to start drawing some conclusions. This means that it’s time to turn those vague conclusions into actionable items. Do you need to hire outside help? Do you need to re-focus your keywords? Developing an action plan will help you keep your audit from turning into a forgotten list of things you should be doing but aren’t.
Morris then recommends developing a list of high-priority items based on their level of impact. While this can be tough on some levels, it should be more plain on others. For example, re-tooling keywords is a higher priority than adjustments to the Contact Us page.
With your action plan in hand, it’s always useful to augment it with a timeline detailing exactly how you’re going to implement the plan and whether or not you’ll need outside help.
Finally, you can you use your baseline data to measure the overall impact of your action plan. Any changes should be very visible in your analytics accounts.
Remember, SEO is like a river that just keeps flowing. Your audit is only a section of that river.