WAGERWORKS LAUNCHES ON BOYLESPORTS
Fully managed online casino solution
WagerWorks/IGT announced this week that Irish bookie group Boylesports has ‘gone live’ with its fully managed end-to-end online casino solution. The new system replaces that previously used from Chartwell Technology, and integrates with the Finsoft MarginMaker sportsbook platform.
The new, fully managed system gives Boylesports full access to WagerWorks’ entire suite of casino games, allowing its casino to provide players with top quality online slot games. A Wagerworks spokesman said that the feature- rich WagerWare casino platform will additionally assist in Boylesports marketing campaigns through better data mining and player database management.
Boylesports’ new casino offering will augment their existing platforms and be available across all of their online betting and gaming sites.
Commenting on the agreement, Tom Kenny, Commercial Director of WagerWorks, said, “Boylesports required a fully managed solution that was adaptable as well as progressive. Our ability to provide a full turnkey casino solution, along with a steady stream of proven quality game titles, will let Boylesports provide its players with top-performing games now and in the future.”
Conor Grant, Head of Gaming at Boylesports, commented: “We had a very specific brief and were also aware we needed a supplier who ensured the integrity of our brand. WagerWorks’ overall package and brand image fitted our needs best. We look forward to a fruitful future with them.”
The integration to the Finsoft MarginMaker sportsbook platform will allow other Finsoft customers access to the high quality content available from WagerWorks, which is now able to offer integration to both Orbis and Finsoft, two of the leading sportsbook providers.