Understanding the Binary Options Boom

Over the past quarter, the global economic outlook has dimmed significantly and investors are struggling to find the best way to stay afloat during the storm.  Many investors have been flocking to online binary option platforms in search of instant liquidity and diminished-risk trading. The move to binary options has occurred rapidly over the past few years and the expansion of online trading platforms is tied directly to the simplicity of the products they offer.
The Importance of the Right Platform
To understand the interest Binary option platforms, one must understand what the platforms offer.  Binary options are predictions on how an asset (stocks, forex pairings, indices, etc.) will perform over a certain period time.  Will Google stock rise or fall within the next hour?  Binary options typically offer very high returns which are fixed before the option is purchased, up to 85%, which make them very attractive to investors.
In order to stay competitive with industry platforms are offering more options while expanding their asset base in order to entice customers to trade with them.  Gone are the days where a platform offered only a few assets to trade and now platforms are offering scores of assets to trade on.  The increasing amount of assets allows investors to diversify their risk amongst many assets and trade in the markets where they feel comfortable.
Accurate Data = More Money
Traders are also turning to binary options platforms because of the relationship between binary options and real-time market news.  Binary option traders are in a unique position to act upon market news and reports that are released throughout the day.  Other forms of investing are decidedly more long term with revenues based on quarterly dividends, whereas binary option traders can earn profits immediately and instep with the market.
To this end, many traders are extremely loyal once they find a platform that fits their needs.  Binary options are dependent on real-time accurate data feeds so that traders can execute trades instantly.  The vast quantity of binary options platform review sites testify to the determination of traders searching for the platform that is right for them.
While there are question marks over the global markets, traders turning to binary options are finding platforms that are more stable and offering more services in order to help their traders profit during these difficult times.
About the Author:
Joe Zachary is the senior financial reporter for 24option.  Working for the past three years in the binary options and forex industries, he specializes in writing about new trends and opportunities within the financial industry. To learn about 24option’s Risk-Free trading promotion, please email jza@24option.com.