UK betting and gambling commission pitches 'limits are good' campaign

The holiday season can be anything but joyous for anyone with a gambling problem and the people in their lives. Financial and emotional stress are at their peak this time of year and those holiday stress factors can trigger remarkably self-destructive behavior for gambling addicts. No governmental agency on the planet seems more aware of this issue than the U.K’s Betting and Gaming Council (BGC) who tackle it in a new advertising campaign titled, “Limits are Good.”
The BGC is non-governmental agency funded by the gambling with the idea that if the industry does more to combat problem gambling, the government won’t have to. It’s a good idea and, it seems, the members of the BGC were able to bring the same sort of cheeky style to their ads that are often found in traditional gaming advertisements.
Brigid Simmonds OBE, Chairman of the BGC described the ad campaign saying, “We set limits on what we do every day and betting and gaming should be no different. Over the festive period with so many important sporting events, if people wish to have a bet it’s important not to lose track of how long you spend or the amount you have staked.”
“Tools are available online and in betting shops and casinos to help you set your time and spend limits and we encourage everyone to use these. For those worried about their betting or gaming, there is the option to self-exclude from gambling entirely and support is available throughout the festive period from the National Gambling helpline 0808 8020 133.”
The BGC’s campaign are available on YouTube and will also air on UK TV outlets throughout the holiday season.