Ok, there’s really nothing wrong with a little SEO. Keywords, and other best-practice SEO techniques give web publishers a hook upon which to hang their hats. The problem is that SEO can inspire some seriously obsessive behavior, especially in the igaming industry.
Now is a great time for transitioning away from, but not completely out of, SEO. Remember, it’s just one factor, out of many, that will help drive traffic and create happy customers.