Was There a Penguin/Panda Update Last Night?
Sigmund Freud famously said, “Sometimes a cigar is just a cigar.” The same could be said about page rankings. Sometimes a drop in page rankings is just a drop in page rankings.
Next time your SERPs tank, don’t blame Google, blame your competitors. If you’ve been beating them by phoning it in with low quality content and black hat SEO, it’s possible that they’ve were doing the same thing and had a change of heart.
If you’re still worried about Panda refreshes and updates, you really haven’t been paying attention over the last year.