MONTREAL (PR WEB), Oct. 14, 2008 – Online gaming operator, The Gaming Network (http://www.thegamingnetwork.com), has signed a deal with Income Access (http://www.incomeaccess.com) for their affiliate marketing technology. Through this deal, The Gaming Network will use Income Access’ affiliate tracking software to power their affiliate program.
Completely brandable and customizable, the Income Access software will give The Gaming Network complete control over their affiliate marketing campaign. Offering unparalleled tracking reports, this platform will provide The Gaming Network with in-depth analytics on the performance of their affiliate program. The Gaming Network will also be able to create custom and hybrid commission structures that meet its business needs.
“We’re very proud to be working with The Gaming Network,” said Nicky Senyard, CEO of Income Access. “Through our software, The Gaming Network affiliates will enjoy an affiliate marketing experience that reflects the quality and reputation of The Gaming Network brand.”
Currently powering the Income Access affiliate network, the Income Access affiliate marketing software offers unparalleled tracking reports to both operators and their affiliates. While operators enjoy advanced intelligence on how different promotions and affiliates are performing, affiliates are able to access custom reports on all their revenues and referrals.
“With the relaunch of our bingo network, we are very pleased to be migrating to the Income Access platform, one that affiliates internationally and particularly in the UK are familiar with,” said Newton Ormsby, Director of The Gaming Network. “We know Income Access will be beneficial for our brands, including www.bingonanza.co.uk, www.astrobingo.co.uk and www.bingoboogie.co.uk.
Income Access also offers a variety of other features that enhance the marketing efforts of both operators and affiliates. Operators are able to upload various creatives and assign those to specific promotions. Affiliates are then able to set up profiles for the creatives they’re using and manage them across multiple websites simultaneously. For information on the Income Access software visit:
About The Gaming Network
As well as operating several brands, The Gaming Network (“TGN”) provides a fully licensed gaming platform, allowing its customers to focus on delivering and growing their gaming brands. TGN provides technical services or infrastructure components that are necessary in establishing online bingo or casino gaming operations.
By providing key services and liquidity, TGN effectively lowers the cost/risk barriers to entering the online gaming business and allows their network-partners to focus on marketing, driving players to their websites and ultimately, driving profits. Visit TGN at: http://www.thegamingnetwork.com
About Income Access
A provider of affiliate marketing solutions, since 2002, Income Access has partnered with over 60 operators across all gaming verticals. Offering three types of services, Income Access offers affiliate marketing solutions tailored to meet the unique needs of their various partners: 1) an affiliate network of over 17,000 gaming affiliates, 2) affiliate management services, and 3) white label affiliate marketing software. Working with the most trusted names in online gaming, Income Access’ partners include Bingo.com, Jackpot Joy, Unibet, and Centerbet.