Online bingo continues its rise to the top of the online gambling world, and seems poised to maintain and even increase its popularity with online casino fans well into 2010.
888’s recent acquisition of Wink Bingo was one of the many signs that the big companies are taking Internet bingo very seriously — and that wouldn’t happen without a good financial reason. In addition, 888 has more interesting news to report regarding Internet bingo’s popularity. “According to portal and data provider BingoPort.co.uk, relative newcomer Costa Bingo, launched in July 2009, has so far averaged daily player numbers of 1,408 during December 2009, ahead of the 900 recorded for Cashcade’s Foxy Bingo, and just behind the 1,608 boasted by Cashcade’s free-play offering Cheeky Bingo,” writes at Stephen Carter ar eGaming Review.
Regardless of which of Dragonfish’s bingo partners comes out ahead, those are some strong numbers for online bingo in general. In fact, the Internet bingo market sector consistently performed at high levels in 2009, even as online casinos and Internet poker in general held steady. A big story in 2009 was the fact that PartyGaming’s profits held steady last year basically because of the growth of its online bingo division.
It makes sense: As the United States and some European countries struggle with the legality and regulation of online gambling and Internet poker, which sometimes hold a stigma in the culture at large, bingo is often a game that’s widely accepted — even offered by church groups, some of the most vocal anti-gambling groups out there.
Given this widespread acceptance, there’s no doubt that online bingo affiliate marketing has the potential to become an even more prosperous business in the years to come.
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