As we look on to 2013 and see what’s in store for the gambling industry, one cannot ignore the momentum that mobile has made even just in the last year. Predictions have it that mobile will continue building on it’s momentum with more and more software providers and operators providing more games, ads and promotions for players. We set out to find the best online gambling mobile ads that are currently running in the industry:
Probability Mobile Ads
The great thing about Probability mobile ads is how they effective present their target market demographic in their TV spots and combine humor with an informative mobile message. Even their web site home page has a video that really shows who is the growing market for mobile gaming: women.
These well done mobile TV ads show that anyone can win big even if they are just having fun wagering small amounts; while demonstrating the thrill of playing anywhere on a device. It really shows the excited reaction when two friends are together and one wins.
Watch the mobile ad here.
Paddy Power Mobile Ads
Paddy Power as a company has traditionally been known for clever, creative and cheeky ads that really get noticed, if not controversial. As you can see by the Paddy Power mobile ads, they are living up to their style of delivering comedic style creative around sports and people that attend events and betting.
The spots really cut through and ride the edge of controversy as one spot has the announcer shooting tranquilizers to people that don’t bet at Paddy. This is part of a series of video spots that viewers can follow as part of a campaign.
Watch the mobile ad here.
William Hill Mobile Ads
The new mobile ads for William Hill are hip and cool with some really catchy music that will have you tapping your feet. It’s a fast paced up-tempo spot that provides a quick preview of all the features for the William Hill app.
Players can download and install the app for an app store, sign into their account and bet on a wide variety of offerings, including: Sports, Casino, Bingo, Games, Virtual Sports, Shake a bet and Day Trader. The video shows all the Live Scores, Game Stats, and the Commentary to name a few. The music track alone in this spot will keep anyone coming back to watch it over and over.
Watch the mobile ad here.
Bet365 Mobile Ads
Once again Bet365 uses their popular brand spokesperson “Ray” to represent their mobile offerings in this vintage civil war advertising studio setup, creative TV ad. Once the set comes down, then Ray gets on the tablet and the hologram head of alternative Ray shows up, he starts to talk to the first Ray about the Bet365 mobile.
One of the highlights of the mobile offering is the “in play betting” which will appeal to lots of players, especially during an exciting game of football. They can even play some casino on the mobile with either on an iPad, iPhone, Blackberry or Android. As an incentive to get new and existing customers playing on the mobile, they can get a £50 free bet with Bet365’s mobile service.
Watch the mobile ad here.