When you start an iGaming affiliate website, you will soon learn that tracking site visitors, clicks, and conversions is vital to the success of your business.
There are plenty of data analytics tools on the market, some of which are well worth the financial investment required to use them. But when you’re just getting started, you might not have the budget to access such tools.
Luckily, you’ll find plenty of free tools that provide powerful analytics and comprehensive insights. This article will reveal some of the best available.
Google Analytics
Google Analytics is widely renowned as the best free tool for website analytics. Regardless of your content management system, the platform can provide a huge range of insights about your audience, helping you to adapt and grow.
With Google Analytics, you can view important statistics like bounce rate and the number of active users on your website in real time. You can also discover your audience’s lifetime value and where in the world they live.
Google Analytics has several other useful features, such as determining your audience’s interests. You’ll need to add your website to the platform before using it.
Google Search Console
Many affiliates use Google Search Console in conjunction with Google Analytics. And while many people think that they’re similar, they have very different functions. While Google Analytics focuses primarily on your website’s audience, Google Search Console is more useful for search engine optimization (SEO) purposes.
With Google Search Console, you can view the total number of people that have clicked through to your website and from which keywords. On top of that, you can view clickthrough rates (CTRs) and the overall number of impressions your site has achieved.
Google Search Console also shows you the average position you feature in search engine results.
HubSpot
HubSpot is one of the most famous content marketing companies, and many affiliates have found tremendous value in its huge range of resources. But beyond its articles, research reports, and online courses, you can use the company’s services to help grow your affiliate website.
HubSpot’s free version has a good selection of tools to help you track how well your affiliate website is doing. You can optimize your pages for mobile devices, in addition to managing ads and landing pages.
With the free version of HubSpot, you can sync your data and on top of that, you can use the email scheduling feature. If you need more tools, you can always upgrade.
Facebook Business Manager
Facebook has changed significantly in recent years, but with billions of monthly users, it’s still one of the best places to promote your iGaming affiliate business. And if you use the platform, you can gain access to the Facebook Business Manager – which offers plenty of useful insights for growing your affiliate site.
Facebook Business Manager gives you significant insights into your audience, allowing you to produce content that meets their needs. If you have multiple people working for you, you can also give them access to your suite – enabling you to manage your site much easier.
You can also use Facebook Business Manager to track the performance of your posts on the platform.
Hotjar
Hotjar is one of the biggest companies specializing in web performance, and its suite of features is extensive. While the platform has several paid plans, you can always use the Basic one – which is free.
Hotjar’s Basic plan automatically captures data on your website, and you have access to an unlimited number of heatmaps each month. On top of that, you can also store up to 1,050 sessions within the same time period.
WordPress Analytics
If you run a WordPress website, you’ll have access to some of the most powerful free analytics tools on the market. WordPress Analytics gives you insights into where your visitors are coming from and shows how many people you reach daily.
With WordPress Analytics, you can also find out your best-performing posts. Moreover, you can gain an overview of which countries you’re receiving the most visits from. This information is easy to break down in weeks, months, and years.
You Don’t Need to Pay Lots of Money for Data Analytics
While it’s great to find a paid data analytics tool that gives significant insights, the truth is that these are often quite pricey – especially if you’re a new affiliate without a huge budget. However, you don’t need to worry about waiting until you’ve got money coming in to measure your results.
All the tools mentioned in this article will help you get to where you want to be.
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