Everything old is new again at Zynga now that the company's founder, Mark Pincus, has retaken his spot as CEO of the once-mighty social gaming company. Pincus is replacing Don Mattick, who held the top spot for nearly two years. Pincus' return, and Mattick's exit, are just the latest in a long-running series of dramas…
Zynga was once the darling of the social gaming world with massive market share and incredibly popular games like Zynga Texas Hold 'Em and Farmville. But those salad days seemed a world away from the bad news that's been pouring out of the company over the past few days. Last Friday, Zynga stock prices dropped…
If Facebook and the affiliate marketing industry were to post their relationship status on a Facebook page, it would almost certainly be classified as, "It's complicated." After all, gambling apps like Zynga's Texas Hold 'Em drove a lot of traffic to Facebook in its early days. Those early adopters became a pillar of Facebook's success…
The popular Zynga Plus Poker is now available as a real money Facebook gambling app. It's a key component to Zynga's overall Facebook strategy and is, currently, only available to UK players. Though Zynga's been offering real money poker via a downloadable client since April of 2013, but this is the first real money poker…
Any International Gaming Technology (IGT) employee who thought the company's nearly half billion dollar purchase of DoubleDown Interactive was a bad idea is probably enjoying some nicely prepared crow for lunch today. That's because the social casino is fueling triple digit revenue growth for the gaming giant. According to IGT's Q4 revenue report, as reported…
Ask ten of your friends to name a social gaming company and, chances are, most of them will say, "Zynga." With that kind of name recognition, and the massive head start they had on the rest of the market, you'd think that Zynga would be dominating the social casino market, but they're not. Just last…
[caption id="attachment_35413" align="alignright" width="225" caption="Meet the new social gaming king..er..Emperor."][/caption] Any casino affiliate who still has doubts about the rapid convergence of social gaming and real money gambling (RMG) might want to take a look at the latest numbers from Caesars Interactive Entertainment. According to recent earnings reports and analysis, Caesars has dethroned Zynga and…
A couple of months ago, we went through the complete process of how to create Facebook fan page for your poker portal or blog. So today, let's talk about some of the advanced techniques that you can use to make it popular and, more importantly... profitable. Building Your Page First of all, it's probably a…
Zynga is staking its future on real money and, with this week's launch of ZyngaPlusPoker and ZyngaPlusCasino, they'll find out if that gamble pays off. The two sites are standalone gambling sites and only available to UK players over the age of 18. ZyngaPlusPoker is a standard online poker that features a variety of games…
[caption id="attachment_33114" align="aligncenter" width="300" caption="Farmville is still the poster child for social gaming."][/caption] Facebook's rise from Ivy League oddity to worldwide phenomenon went hand in hand with the growth of social gaming. Simple, browser-based games like Farmville and Texas Hold 'Em have caught on big with the public and are now catching on with affiliate…
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