Skill is All That Matters Women in the workplace are a hardly a new phenomenon in the affiliate business, or anywhere else for that matter. What makes today's female casino affiliates stand out is that they their presence in the industry isn't actually a big deal at all. The women who make it in this…
We are excited to spotlight CAP’s Community Member of the Month for August 2013… Congratulations, orbetting! While orbetting has been a member of our affiliate marketing forums since late 2012, she has posed some great posts and asked some important questions around site building, WordPress and domains. We caught up with her to learn more…
A lot of studies show that women gamble online more than men. That sounds crazy, right? The difference is that women spend their time playing bingo, slots, scratch cards and a few others. Whereas men are attracted to games in which they can dominate their opponents and find a thrill, women find more value in…
We write about SEO, email marketing tips, online casino news and the like every day... but it's also crucial to get the downlow from the affiliates who are in the trenches day in and day out. By knowing what our peers experience, it makes us better affiliates too. We recently checked in with Christine aka…
We've done a lot of naming names here at CAP in 2012. Do you remember the Top 40 Women of iGaming, or the Youngest Superstars of iGaming? In case you've forgotten, here's the roundup of the top "Who's Who" in 2012. Top 40 Women in iGaming: This comprehensive list showcases our picks for the top…
Did you know that e-mail marketing is the most cost-effective monetization method for high volumes? No, really. If used effectively, e-mail marketing allows you to reach out to a very targeted set audience in relatively low cost manner and monetize them. In this video interview, successful email marketer Sharon Engel discusses concrete, real-life tips you…
Affiliates are often wondering how to cross-promote players from one niche to another. "How do I upsell to sportsbook my casino players?" "How can I cross-sell casino players on poker?" Being able to promote across niches can prove lucrative but isn't always easy either. Here are some thoughts for bingo affiliates on how to get…
[caption id="attachment_26636" align="aligncenter" width="425" caption="Online Black Jack Grows And Not Just for Men"][/caption] Black Jack is by far one of the most popular casino games for both land based and online casinos. Historically, Black Jack has been mainly a male dominated game in land-based casinos and offered as a leading product for online sports books…
[caption id="attachment_24658" align="alignleft" width="190" caption="Jodie Thind"][/caption] Jodie Thind: Managing Partner, Lyceum Media Jodie Thind has been in the online gaming world since 1999 and in 2001, she joined Lyceum Publishing as publisher of "Online Casino News" and "The Gambling Daily," and as an Advertising/Marketing Manager and Events Manager. (Hello, Fire&ICE-- yes, Jodie produces this annual,…
Here in the US, we have an annual tradition for students as the school year comes to an end. Yearbooks. Yearbooks document students' portraits, club photos, sports photos, dances and all of the highlights of a given school year. One of the best parts of the yearbook is the annual "hot list" or superlatives-- where…
