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Tag: Video

An iGaming Affiliate’s Guide to Video Content

Posted on by CAP Staff
Over the past couple of years, video content has become increasingly popular and is now something that Google considers a ranking factor. YouTube has gone from strength to strength, and the likes of TikTok and Twitch have provided huge opportunities for content creators. Creating video content can be a little tricky for online casino and…

Battle of the brands – how affiliates can establish their own brand

Posted on by CAP Staff
There was a time not all that long ago when affiliates could build a website, write some content and then sit back and watch as players flocked to their sites. But today the sector is fiercely competitive with hundreds, even thousands, of online casino and sports betting affiliates active in the market. While SEO is…