WynnBet, the sports betting arm of the Wynn Resorts empire, is integrating into the Wynn Rewards ecosystem. It's a move that brings together Wynn's digital properties and land-based operations in a manner that is essential in today's market. Wynn Rewards will be available to players in Colorado, New Jersey, Virginia, Indiana and Tennessee by the…
One quirk of the emerging regulated sports betting market in the United States is that football is king. Americans' love of football is so extreme that roughly $100 billion was wagered last year on NFL games alone (which is to say nothing about the hundreds of millions that are wagered on college games each year).…
BetMGM is betting that a pair of partnership deals will cement its place as a dominant force in the newly opened Arizona sports betting market. The operator recently announced that it's entering partnerships with both the Arizona Cardinals football team and the Gila River Hotels and Casino as the desert gambling market heats up with…
Caesars Entertainment is relaunching it mobile sports betting app, Caesars Sportsbook, as part of an effort to unify its sport betting properties across one app. Along with the re-launch, Caesars Entertainment is rolling out a multi-million dollar marketing campaign to pump its sports betting products to the growing population of US sports bettors. One of…
Intelitics, a California-based performance marketing and analytics platform provider has been approved to work with license Michigan gambling operators by the Michigan Gaming Control Board. This comes after the Board granted the company a vendor permit during a recent session. Intelitics offers a suite of products that allow gambling operators to track and analyze a…
Live dealer online gambling play is coming to the Michigan market starting this week. The move comes after Evolution Gaming received the thumbs up from the Michigan Gaming Control Board to offer the service in the state. It's a move that marks a new era in US online gambling as more and more states embrace…
PointsBet is set to enter the newly opened Arizona sports betting market after inking a deal with the Yavapai-Apache Nation and their Cliff Castle hotel and casino. The operation is set to be up and running by September and is contingent on the operation receiving an Arizona sports betting license. The Yavapai Apache Nation and…
BetMGM is partnering with the Pittsburgh Pirates baseball team in a deal content and advertising deal that's become de rigueur for professional sports teams in the United States. The very existence of the deal once again highlights the abrupt 180 that the MLB, and other sports leagues, have done regarding their attitudes towards regulated sports…
Bally's Corporation is expanding its US sports betting portfolio with the impending launch of a mobile sports betting app in Kansas. The arrangement involves a multi-year deal with the Boot Hill Casino in Kansas City though, through the vagaries of Kansas sports betting laws, the company will not actually own the sportsbook it's ostensibly operating.…
Regulated sports betting in Colorado continues to be an unfettered success as Centennial State players dropped close to $250 million worth of wagers in May 2021. That's up an astonishing 1500 percent over May 2020 and was boosted considerably by the Denver Nuggets' playoff run. May 2021 marked the first anniversary of regulated sports betting…
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