As regulated sports betting continues its conquest of the American gaming market, US universities are struggling with how best to handle their new reality. In the Southeastern Conference (SEC), college football's most influential league, coaches and staff are getting new training from US Integrity, and coaches are learning the value of the injury report. At…
How big an impact is regulated sports betting having on college athletes? According to UCLA gambling studies professor Dr. Timothy Fong, student athletes are incredibly anxious about the potential for harassment from sports bettors. Now Dr. Fong, and others, are making certain that those student athletes have the mental tools they need to survive in…
Michigan State University is ending its partnership with Caesars Entertainment four years ahead of schedule. The home of the Spartans is just the latest American university to exit what once seemed looked like a very lucrative intersection between big-time college sports and regulated sports betting. With the dissolution of the deal, Caesars logos will be…
What kind of impact is regulated is sports betting having on American college students? That's a subject that's been hotly debated since legalized sports became the law of the land and was the subject of a recent study by the NCAA. What the NCAA found is that American college kids (aged 18-22) are embracing sports…
Life just got a little easier for casino affiliates with their eyes on the booming regulated gaming industry in New York after gaming commissioners relented a bit on affiliate regulations. After much debate on the subject, and some confusing mixed-messaging, the New York State Gaming Commission (NYSGC) has decided that cost-per-acquisition affiliate marketing models would…
Social media influencer and Betr sportsbook co-founder Jake Paul recently got some unwanted attention from the Securities and Exchange Commission (SEC) and moved quickly to make sure the regulator wasn't on his back for too long. Paul was one of several celebrities who settled with the SEC for their roles in promoting various cryptocurrencies, without…
Penn Entertainment’s Barstool Sportsbook is the latest regulated operator to learn that gaming regulators are getting very serious about "can't lose" marketing. This comes after the Massachusetts Gaming Commission took the company to task over a series of promotions featuring Barstool Sports employee/media personality Dan Katz (aka, The Big Cat). Katz is a Barstool Sports…
The Massachusetts Gaming Commission is thawing slightly on the issue of casino affiliate marketing and is opening an affiliate test period until April 14. It's a step in the right direction for affiliates, who haven't been able to work in the state at all until this point, but there's no guarantees on how long affiliate…
Gambling.com is entering into a strategic partnership with Gannett Co. Inc. in a move that will greatly expand the company's national exposure. This new partnership is also an example of how mainstream US media corporations are embracing regulated sports betting content. A recent press release from the companies greatly understates the significance of the new…
When the Philadelphia Eagles and Kansas City Chiefs take the field for Super Bowl LVII on Sunday, about 50 million Americans will have roughly $16 billion worth of wagers riding on the big game. That's the prediction the American Gaming Association (AGA) is making ahead of what is likely to be one of the biggest…
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