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UK Bookmakers Self-Police with New Watchdog Group

Four of the UK's biggest bookmakers are banding together to form a new industry watchdog organization called the Senet Group. The group's founding members are comprised of some very familiar names including, William Hill, Ladbrokes, Gala Coral and Paddy Power. The Senet Group's main thrust is enforcing regulatory standards on the UK's growing fixed odds…

iGaming 2015: What to Expect in the US, UK & Asia

Any iGaming affiliate who is looking for steady revenue streams in 2015 definitely has his or her eyes fixed on the industry's Big Three markets, Asia, the UK and the US. These three markets offer established gaming markets, improving economies and billions of potential players. At the same time, the Big Three throw down plenty…

What Impact Will the UK’s Point of Consumption Tax Have on Bookies?

UK-facing online sports betting operators are poised to take a big revenue hit when a new, 15% point of consumption tax (POCT) takes hold on December 15. The tax is part of the he Gambling (Licensing and Advertising) Act 2014, which includes new rules on who needs to hold UK gaming licenses. By levying a…

How the Point of Consumption Tax Changes the Affiliate Marketing Game

From an economic standpoint it's easy to understand why the UK is imposing a new Point of Consumption Tax (PCT) on online gambling transactions. By imposing a 15% tax rate on wagers as they're made, in the UK, they're doing an end-run around tax-dodging offshore-licensed operators and could be putting an additional £300 million ($500…

UK Online Gambling Market in Full Boom

The UK online gambling market is booming with licensed operators reporting combined revenue of £1.06 billion ($1.82 billion USD) between September, 2012 and September, 2013. That billion pound mark represents a pretty sweet 16% gain over the previous year. One of the biggest winners in the British boom were sports betting operators, who are benefiting…

William Hill Pulls Out from 55 'Grey Markets'

In an effort to beef up its overall regulatory compliance efforts, UK-based bookmaker Wiliam Hill is pulling out of 55 gaming markets. The markets in questions, which are mainly located in Asian and African countries, are poorly regulated and are generally known as, "grey markets." In an e-mail to its affiliate partners obtained by EGR…

The Guardian Launches Sports Betting ServiceGuardian Newspaper Launches Sports Betting Service

The Guardian newspaper is teaming up with FSB Technology to offer sports betting services to its readers. For now, the service offers limited wagering on football, horse racing, tennis and boxing, but is set to expand significantly in the months ahead. The stalwart UK newspaper is hardly the first publisher to turn to gambling for…

Paddy Power Launching New Mobile & Tablet Apps

Paddy Power will be beefing up its mobile portfolio over the next few months with a slew of new mobile and tablet gaming apps. It's a big commitment to the rapidly growing mobile market space that builds on the company's already successful mobile suite. The new mobile apps were announced in Paddy Power's H2 2013…

Risk Assessment + Diversification + The 80/20 Rule: Simmo's Recipe for Success

It takes a certain recipe to run a one-man operation for nearly 10 years, and still be one of the most successful casino affiliates in the world. Ian Sims, known in the affiliate world as Simmo, has the ingredients for success, as he describes in this video interview. Some of the top components? A robust…

Heat Hits UK Gambling Searches & Revenue

[caption id="attachment_36674" align="aligncenter" width="188" caption="Maybe just mad dogs these days."][/caption] Soaring temperatures have been bad news for UK gambling operators. According to a recent report in Gaming Sector Report, Google gambling searches from the UK were down 34% this July from the same period last year. July 2013, not coincidentally, was also the third hottest…