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ASA busts five online gambling operators using child-like avatars

When the UK Advertising Standards Authority (ASA) set out recently to find out whether or not online gambling operators were targeting children with their online ads, they used a unique research method. For all intents and purposes, the ASA set a trap by using avatars (or online profiles) that were set up to look like…

Today's the day the UK gambling industry changes in a major way

After years of debate, today's the day that major reforms aimed at curbing problem gambling in the UK go into effect. For UK-facing gambling operators with a retail presence, this means that fixed-odds betting terminals (FOBTs), which were once a license to print money, will no longer be the cash cow they once were. What…

William Hill asks landlords for discounts in wake of FOBT changes

William Hill is one of the UK's biggest, and most successful, gambling operators. The sprawling company operates more than 2,000 retail shops, a very robust online presence, and is expanding its operations to the burgeoning US market. So why is it also asking the landlords of its brick-and-mortar shops for a massive reduction in rent?…

Sky Bet ad gets red card for promoting gambling

Are gambling operators allowed to promote gambling? That's a question that the regulators at the UK's Advertising Standards Authority (ASA) have seemingly asked and answered - if their recent decision to ban a Sky Bet ad featuring sports presenter Jeff Stelling is any indication. Last week, regulators at the ASA issued a ruling banning a…

William Hill posts £722 million loss for 2018 but says everything is fine

UK bookmaking giant William Hill posted an astonishing £722 million ($948.5 million USD) loss in 2018, but company officials are writing off the losses and say everything is actually fine at the company. While this statement may seem counterintuitive to the layman, investors are largely accepting the situation, leaving William Hill stock prices largely unaffected…

UK ad regulators side with Betfair after 'aspirational' complaint

Betfair, the UK-based gambling operator, recently scored a victory over the UK Advertising Standards Authority (ASA) in a case that highlights the utter absurdity of the UK gaming market in 2019. In the matter, Betfair was cleared of any wrongdoing with regards to an advertisement that featured a "controversial" use of the word "smart." The…

UK Sport Minister wants to raise age limit on lottery tickets

How young is too young to be playing the lottery? That's a question that UK gambling operators are facing this week after UK Sport Minister Mims Davies announced her desire to raise the minimum age for purchasing lottery tickets and scratch cards from 16 to 18. Davies made her comments in an interview with House…

UK ad regulators ban Tombola 'I'm a Celebrity' app ad

The UK Advertising Standards Authority (ASA) is banning a Tombola ad promoting an app for the reality show, "I'm a Celebrity...Get Me Out of Here." The ASA contends that the app opened a potential portal to the world of gambling to more than one million underage Brits. It's also another stark example of the increasingly…

UKGC gambling operators using NDAs to settle complaints

The UK Gambling Commission (UKGC) is cautioning UK-facing to be very judicious in their use of non-disclosure agreements (NDAs) when settling customer complaints. They're especially keen on keeping operators from using NDAs as a means of discretely refunding stolen cash to its rightful owners. At the heart of the UKGC's unusual warning is the uncomfortable…

UK punters on board with live sports betting ad ban

Attitudes towards the UK gambling business, especially the sports betting side of the business, have been changing quite a bit over the past few years. Operators in that part of the world are dealing with a rapidly changing regulatory environment that, it seems, has tremendous support from the general public. Between Parliament’s efforts to increase…