Get exclusive CAP network offers from top brands

View CAP Offers

Has Twitter Lost Its Value as News Service?

Has Twitter turned morphed from a cutting edge news and information tool into the social media equivalent of the tail that wagged the dog? That’s the point New York Times writer Jenna Worthman makes in an intriguing essay titled, Valley of the Blahs: How Justin Bieber’s Troubles Exposed Twitter’s Achilles Heel. According to Worthman, Twitter has…

8 Simple Steps to Give Your WordPress Site an Efficiency Makeover For 2014

WordPress is a great website management platform, and if used the right way, it can help you bring your affiliate business to the next level in 2014. So here are 8 things to do with your WordPress site as soon as possible to achieve this goal: 1. Use Clickable Footer Images Here's an example from…

Facebook vs. Twitter Advertising: Which One is Better?

Casino affiliates who've been dabbling in social media know that there is a world of difference between Facebook and Twitter that goes far beyond character counts and likes. The two social media giants cover some very different demographic territory and each one has its own set of advantages and disadvantages. For examples, Twitter's mobile advertising…

Twitter Ad Option Expansion is Good News for Affiliates

Twitter is one of the best ways for casino affiliates to tap mobile players through content marketing and its recent ad targeting expansion makes it an even better bet. The popular micro-blogging service already has a pretty robust advertising dashboard that allows advertisers to target users by interest and user name. For example, a poker…

How to Get Player Feedback That Will Make Your Marketing Smarter

Your ability to understand your players' needs can make or break your affiliate business. The thing about being in this line of career is that you always have to strive to deliver the exact thing your customers need/want the most. And the challenging part is to find a way to discover what those needs actually…