The pressure to build up a huge social media base is so strong these days that some web publishers have turned to black hat tech techniques, like buying followers, to help them along. While the thought of spending twenty or thirty dollars on a few hundred Twitter followers sounds pretty appealing, it's a temptation that…
Facebook Founded: 2004 How Many Users: 1.32 billion What it is: Facebook is only the biggest damn social network on the planet and the world's only never-ending class reunion. If you like pictures of other people's kids, vacation photos, and vaguely worded posts designed to garner sympathy and attention, Facebook is for you. Demographic Snapshot:…
As the Internet gets filled with Penguins, Pandas and Pigeons, more and more web publishers are emphasizing content marketing over traditional SEO strategies. Besides shaking off a few of the challenges presented by the world's number one search engine, content marketing offers real value to your readers/players. After all, it's content they care about, not…
According to a study released earlier this year by CMO Council, 54 percent of marketers plan to boost their online budgets in 2014. Marketing managers keep gaining confidence in their online efforts as the results they're able to bring through the different channels available on the web keep growing. But that's not the most interesting part of the…
Marco Valerio is a Las Vegas-based igaming reporter who, somehow manages to attend just about every igaming conference, networking event and speaker panel you can imagine. Valerio is an insider's insider and his Twitter feed is packed with newsy nuggets and names. If you want to know who's who in igaming, Valerio is your man.
Although social media has become one of the main elements of our online lives, many affiliate marketers in the iGaming space - and in general - don't know how to effectively measure their results and how to create a social media campaign that would turn out profitable. Here are some of the main things you…
Successfully converting players via social media channels like Facebook has proven to be more challenging for gambling affiliates, and businesses of all kinds, than anyone would have expected; and it's not for lack of trying. Businesses have thrown incredible amounts of marketing resources at building a solid social presence, only to find sales leads coming…
Producing new content regularly is only one half of the content marketing puzzle. In fact, if you want to make content a true marketing tool and drive new leads through it, you will have to do a lot more. Mainly, you will have to focus on making your content sharable and promoting it directly to…
Traditionally, summer hasn't been the best time to promote online gambling products. There's the summer slump and we always need to find some creative ways to get around it. This year, however, is a bit different due to one particular event - the World Cup. So here are some possibilities for beating the summer slump,…
Social media marketing (SMM) has taken on increased importance to casino affiliates as social networks like become friendlier towards real money gambling apps. As they learned to navigate this new marketing terrain, a lot of businesses, big and small, outsourced their SMM to consultants who handle their entire campaigns. But as these companies began feeling…
News in the iGaming and Sports Betting affiliate world moves fast.
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