William Hill is looking to acquire the Swedish operator MRG (formerly Mr Green) and they're willing to pay big bucks in an effort to get the deal done. Earlier this week, the UK-based mega-operator put in a bid of $2.2 billion Swedish Kroner ($306.7 million USD) for all of the company's outstanding shares and assets.…
It's been a rough week for former Cherry AB CEO Anders Holmgren. Late last week Holmgren was arrested by Swedish authorities under suspicion of insider trading. Days later, the Swedish-based gaming operator terminated him from his position by the company's board of directors. Holmgren's, seemingly self-made, problems began last November with the announcement that the…
Young Swedish video game players may lose the thrill of purchasing loot boxes if their government prevails in its efforts to brand the video game feature as a form of gambling. Earlier this week the Swedish Minister for Public Administration Ardalan Shekarabi, made clear his intentions to reign in the growing practice of paying for…
Betsson AB CEO Ulrik Bengtsson is resigning his position with the company after having served in the position since March, 2016. The reasons for Bengtson's abrupt departure are still murky and speculation is running rife as the gaming industry tries to fill in the blanks. Here's what we know so far about Bengstsson's Monday resignation…
A new report from the Swedish government suggests dismantling Svenska Spel, the government owned gambling and online gambling monopoly. The document also outlines a plan for bringing Sweden-facing gray market operators into the regulated market with a minimum amount of obstacles. Among the recommendations put forth by the report, which was compiled by Swedish lottery…
Gambling operators gobbled up a whopping 10 percent of all Swedish television advertising in the first half of 2016. While that might be cause for alarm in most countries, but a recent slump in overall media buys in the country has muted any criticism of the gambling boom. According to a report from Swedish media…
[caption id="attachment_31297" align="aligncenter" width="425" caption="EU And US Are The Markets To Watch In 2013"][/caption] Now that 2013 is finally here, there are some upcoming online gaming markets that affiliates will want to prepare for and capitalize on as they get going on the fast track this year. Sweden Sweden has recently announced they will be…
[caption id="attachment_29049" align="aligncenter" width="425" caption="Betsson shows improved numbers on financials"][/caption] The numbers are good for Stockholm-based Betsson AB as the European online gambling operator just released it’s interim financial results for the third quarter and is show a 14 percent increase. The company has acknowledged that the increases in revenue have been mostly due to…
[caption id="attachment_28683" align="aligncenter" width="425" caption="Swedish Players Get To Play Microgaming"][/caption] It’s official: one of the largest and well-known online gaming software providers will now be entering the Swedish Market. The deal was signed for Microgaming to supply its legendary games to the Scandinavian lottery operator Genera Networks AB via the Kombispel.se domain. This is the…
If you've spent much time following the European gaming market, you're definitely familiar with Betsson and their family of gaming sites and products. (You're also probably aware of the fact that they hold the Guinness World Record for largest online casino payout at €11,700,000!) This huge, Swedish-based, publicly owned company is home to a large…
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