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LeoVegas wins battle for five-year Swedish gaming license

LeoVegas recently won a major victory over the Swedish gambling regulatory body the Spelinspektionen in their effort to secure a long-term gaming license in the country. The online operator's protracted battle is, yet another, example of how challenging the Swedish market has proven to be for gambling companies looking to serve Swedish players. At the…

Swedish regulators hand out fines for bonus policy violators

Swedish gaming regulators are very serious about enforcing their new regulations on deposit bonuses and other promotions used by gambling operators to attract and retain customers. Last week alone they handed out nearly $1.5 million in fines to operators who ran afoul of the new rules and issued warnings to several others. Betway Ltd and…

Sweden considering total ban on online gambling ads

Government officials in Sweden are considering a very radical action in their efforts to curb online gambling addiction - a blanket ban on advertising for online casinos of any kind. It's a move that, on its face, is meant to fight problem gambling but, in reality, will provide a major boost for Sweden's former online…

Sweden's gambling monopolies thriving in regulated market

The concept of open markets is relatively simple, especially when applied to gambling markets that were once dominated by government monopolies. In the perfect, theoretical world, a market is opened to competition and the monopoly (which has never had to provide good service because it's never had any competition) sees its share of the market…

Sweden tells gambling operators to mind their bonus business

Spelinspektionen, the Swedish gambling regulatory body, has a message for international operators who are operating in the newly opened Swedish remote gaming market: bonuses are a one-time deal for the first time a player signs up. That means that name-brand operators will be without one of their key marketing, and retention, tools - the deposit…

Swedish public favors gambling ad restrictions

Sweden's recently expanded online gambling sector has moved very quickly...to wear out its welcome with the Swedish people. That's the takeaway from a recent survey that points to the fact that more than half of all Swedes support an outright ban advertising by gambling operators. The survey is just latest piece of bad news that…

Sweden considers cleaning up sports broadcasts with gambling ad ban

Sweden is a country that's currently grappling with a whole host of issues related to the basic regulation of online gambling in its various forms. For years, the country resisted opening its gaming markets to outsiders and, now that it has, Swedish lawmakers are trying to figure out the best way to regulate their newest…

Survey says: Swedish people don’t trust the gambling industry

Trust is something that really matters when a player logs on to an online gambling site or a land-based casino. When that player puts money down on a wager of any kind, he or she wants to know that everything is on the up and up. That’s why the results of recent survey from the…

Swedish regulators warning to operators: follow the rules!

Swedish gaming regulators have a message for the online gambling companies working under their jurisdiction - please follow the rules or there will be trouble. The warning came earlier this week as regulators at Spelinspektionen, the Swedish gaming regulatory body that was once known as Lotteriinspektionen, struggles to get international operators to play by their…

Sweden issues 15 new online gambling licenses

One of the biggest challenges for online gambling operators who want to serve European markets has always been simply cracking through the local bureaucracy to get a gaming license. After all, most Central European governments have held gambling monopolies that they're not eager to give up. Of course the European Union frowns on closed markets…