NFL football season runs from August until February and presents an incredible opportunity for creating conversions from football-crazed sports bettors. During football season the NFL commands massive audiences who lap up every second of marquee games across the League. The NFL's legion of fans happily stay tuned for marquee match-ups on Sunday, Monday and Thursday…
Speak to anyone in gambling about their thoughts on the future of the industry and you will find one topic pops up time after time – Bitcoin. Calvin Ayre predicted at the beginning of the year that a mainstream operator would start to accept the currency in 2014 and this has come true as Vera…
Four of the UK's biggest bookmakers are banding together to form a new industry watchdog organization called the Senet Group. The group's founding members are comprised of some very familiar names including, William Hill, Ladbrokes, Gala Coral and Paddy Power. The Senet Group's main thrust is enforcing regulatory standards on the UK's growing fixed odds…
Are you ready for some revenue? Some NFL football revenue? Professional football is both the United States' national sport and national obsession. Every week massive audiences hunker down to watch, and wager on, NFL football across the land, and there's no reason to be missing out on this huge opportunity. For North American sports betting…
Earlier this year the Guardian newspaper took a major step into the future when it opened its own online sports wagering service. This unique value add for Guardian readers may tread some ethically questionable ground for journalists, but it's great news for casino affiliates. After all, the Guardian is one the UK's biggest newspapers and…
Soccer is the world's most popular sport so it's no surprise that soccer wagering is an absolutely huge business in every corner of the globe. How big is the business? According to a report from SportRadar, soccer betting constitutes as much as 70% of the the $1 trillion sports betting industry. (That estimate includes both…
[caption id="attachment_41321" align="alignnone" width="640" caption="ESS' new stat-heavy look."][/caption] In the web's early days a website redesign usually didn't involve much more than switching out graphics and, maybe, adding a few new links. Those simple changes were enough to impress end-users who'd only been on the web a few years, but that's not how things work…
Loser: Anyone Banking on the Big Boys Central Europe has produced winners in six of the last ten World Cup Finals and, of course, Germany was the winner in this year's Finals. That said, this wasn't a particularly good year for teams from heavily populated Central European countries. Recent Cup winners including France, Italy and…
The FIFA World Cup is one the biggest sporting event on the planet with a total viewing audience over 700 million. For sports betting affiliates, that massive international audience offers plenty of chances for player conversions from almost any country you can name. How big is World Cup 2014? Over the course of 32 days…
Ladbrokes - one of the leading British betting companies - has really kicked their mobile game up a notch recently. As reported by eGaming Review Insights, Ladbrokes beats the competition when it comes to mobile and tablet product satisfaction. The original study / survey rated various operators across a number of specific parameters. The respondents…
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