MaximBet is looking to turn female college athletes in Colorado into brand ambassadors with a new plan that capitalizes on their newfound power to cash in on their likenesses. It’s an innovative strategy that should bring MaximBet plenty of positive press, while offering the athletes a chance to elevate their profiles. The plan, which is…
Officials at MGM Resorts are ready to fight tooth and nail in an effort to prevent DraftKings from purchasing Entain, the company that’s currently running MGM’s sports betting arm - BetMGM. MGM Resorts made that sentiment very clear in a tersely-worded press release that’s adding some interesting wrinkles to one of the biggest gaming industry…
DraftKings, one of the biggest names in regulated US sports betting, is making a move to purchase one its biggest rivals in a deal that could be worth something north of $20 billion (USD). The offer, which was confirmed by officials at Entain, could mostly be viewed as a major move on the US market…
Regulated sports betting is enjoying unfettered success in the state to which all sports betting fans in the United States owe a big thank you to - New Jersey. Every month, Garden State sportsbooks seem to be breaking revenue records and August 2021 proved to be no exception with operators reporting $664 million in business.…
The rise of regulated sport betting in the United States has been great news for licensed operators such as DraftKings and BetMGM. These companies have seen business boom as Americans of all stripes throw down hundreds of millions of dollars every week on their beloved NFL and college football games. But the sports betting boom…
About one out of every three Americans lives in a state where regulated sports betting will give them an opportunity to place a bet on a football game this season. About 13 percent of those folks will actually be placing a wager. Of those folks who can legally wager on a game, about 45.2 million,…
BetMGM is making a move to grab valuable regulated sports betting market share in Puerto Rico as it teams with Casino Del Mar at La Concha Resort for its first partnership outside the Continental United States. The proposed new operation, which is subject to regulatory approval, will include both retail and mobile sports betting operations.…
US sports betting giant DraftKings is entering into an agreement with Simplebet that will see the company's micro-betting products implemented on its platform. It's a deal that will greatly enhance DraftKings' live betting capabilities to the level of individual pitches and other fleeting moments in the sporting world. It's also a deal that raises the…
Caesars Entertainment is making college football history with the announcement that it's entering into a multi-year sponsorship with the Fiesta Bowl. The deal marks the first time that a major college football bowl is being sponsored by a gambling operator, though it surely won't be the last time it happens as sports betting is now…
FanDuel and Sportsradar are extending their partnership through the year 2028 in a move that's aimed at increasing the sportsbook's dominance in the rapidly growing live-betting market. It's a deal that will impact almost half of all the wagers placed on FanDuel's sites. Under the terms of the deal, Sportsradar will be providing odds for…
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