There is no doubt that Las Vegas is casino heaven for anyone who wants to take a gamble. But if you own a casino affiliate website, should you set your site to a Las-Vegas-type mood too? No, not really. What works for Vegas will only work there. It is what makes it special. As for…
A couple of weeks ago, Google announced their new "Mobile-friendly" labels. Those labels are displayed alongside certain search engine results to indicate whether the site is mobile friendly or not. It's believed that sites that are mobile-friendly by Google's standards should get additional boost on the mobile search results pages. Naturally, sites that are not mobile-friendly…
Nektan, a London-based mobile platform-provider, has signed a major deal to provide mobile games to LeoVegas. Under the terms of the agreement, Nektan will integrate its remote server into LeoVegas' existing existing casino platform. This will allow the Malta-based operator to provide licensed Nektan mobile games to its worldwide user base. A Win-Win Situation The…
From a technical point of view, pixel tracking is the simplest way to keep track of how many users visit a certain webpage. The value it brings for affiliates and online marketers is that such a tracking pixel can be set on a checkout page or "thank you" page, which gives you exact numbers of…
To give you the short version of the story, Google has just entered the domain registrar business. It's also kind of strange that they've decided to make the move this late, considering all the types of services they've been offering for years now. Being a domain seller surely fits well into their other properties and…
App marketing has truly exploded in the recent years, and the trend is only expected to continue in the near future. It's actually estimated that by the end of 2017 there will be 4.4 billion people worldwide using mobile apps. What this means for affiliates is simple: Start creating an app if you haven't already.…
Mobile ad spending is estimated to grow another 75 percent in 2014 and probably reach an all-time high. Right now, the global mobile ad market stands at $18 billion, an amount that's impressive by any measure. A big portion of those budgets go to promoting mobile games in multiple genres. The mobile game market, in…
Quite recently, Google made some changes in AdWords by adding new features and improving the existing ones. Here's a breakdown of what's been going on: Reporting and Management Features This part of the update is targeted towards power users - advertisers running a lot of different campaigns, angles, and spending quite a lot of money.…
Like most things in online marketing, native advertising is a somewhat old concept that's been re-designed and given a new name recently. Basically, if you know sponsored content then you know native advertising as well. In other words, native ads are nothing more than advertorials that are meant to look like they're organic content (for…
Designing a mobile app that players will actually use on a regular basis is a challenging proposition. The fact is that most apps see an early usage spike followed by a dramatic drop, before leveling off. (It's a phenomenon so pronounced that the "half-life"- or time it takes to lose half your initial users -…
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