If you want to achieve long-term growth as an affiliate, one of the best ways to build awareness and a community is through social media. However, managing multiple accounts can be tricky, and as your audience grows you will simply not have the time to run your accounts manually. Thankfully, there are plenty of social…
As more and more affiliates emerge in the US market, standing out from your rivals has become a lot trickier than was previously the case. But on the flip side, there are plenty of additional tools you can use to get yourself in front of your target audience. One of the most powerful ways to…
There was a time not all that long ago when affiliates could build a website, write some content and then sit back and watch as players flocked to their sites. But today the sector is fiercely competitive with hundreds, even thousands, of online casino and sports betting affiliates active in the market. While SEO is…
Facebook is launching a series of free-to-play sports prediction games as part of its recently launched Facebook Fantasy Games features. The new game series is, in many ways, similar to the long-standing, and very popular, Yahoo Fantasy Sports. But is Facebook harboring bigger plans, such as starting its own sportsbook? At its heart, Facebook Fantasy…
Officials at the UK Betting and Gaming Council (BGC) are praising Snaphcat's recent decision to allow end-users to opt-out of seeing gambling advertisements on the platform. It's a significant move for Snapchat and it's one that other social media platforms will likely follow in the future. The move towards allowing Snapchat users, who tend to…
Creating a dynamic social media space that both promotes your brands and engages customers is no simple task. A truly robust Facebook page or Instagram account is a delicate balance of user interaction and straight ahead marketing that must be built up over time. Given the importance of social media to any industry, and the…
Social media platforms such as Instagram can be something of a double-edged sword for casino affiliates. On the one hand, Instagram offers access to a younger demographic than other social platforms, such as Facebook, and offers endless potential conversions. On the other hand, it's a visual platform that can be vexing for web publishers who…
Is Instagram a good fit for casino affiliates? While the popular photo sharing service may seem like a stretch for publishers in the gambling business, it might not be as big a stretch as it first appears. After all, Instagram offers your brand a great opportunity to reach new audiences, promote your value propositions, and…
