One glaring fact that every small web publisher knows about SEO is that implementing an effective SEO strategy is not cheap. So why is it that so many publishers fall for pitches from SEO hucksters who make big promises, but offer low, low prices? It's a paradox that's easy to understand. After all, money is…
When was the last time you seriously updated your digital marketing strategy? If you're like most small publishers and casino affiliates, you've probably developed a strategy that worked for you somewhere down the line, and haven't spent much time updating it in recent times. But, as we all learn eventually, the marketing strategy that worked…
You don't need to be an SEO expert to know that creating and managing a successful SEO campaign can be a genuine time suck. From the initial keyword search to the daily monitoring, your time is no longer your own when you're chasing down the search black hole. But does it have to be this…
Matt Cutts, the man whose face defined the SEO-era at Google, has officially resigned from the search giant to continue his work with the United States Digital Service (USDS). Two years ago, the Oracle of SEO stepped away from his work with the infamous Google Webspam Team to take a break and a less public…
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