Back in the early days of search engine optimization (SEO), link building was one of the best ways to grow your online presence. But unfortunately, poor practices led to several problems. Google has become increasingly strict on websites that perform link building in a traditional sense, and financial penalties are at an all-time high. But…
Once you’ve built a steady cash flow, you’ll probably want to start upgrading tools in your affiliate business. And when doing so, you will find plenty of top-teir SEO solutions that can help you reach a bigger audience. Ahrefs and Moz Pro are two of the most popular SEO tools on the market. Which is…
Keeping up with Google’s changes is difficult, to say the least. The company releases thousands of updates annually, and – as a gambling affiliate brand – you need to consider that you might be subjected to further restrictions with any one of these updates. In June 2022, Google opted to remove its rich snippets for…
If you are already running an online sportsbook or casino affiliate website, you will likely have chosen WordPress as your content management system. If you have then you made a good decision; it’s the most popular website builder in the world for a reason. Of course, choosing the right website builder means nothing if you…
As your affiliate brand grows, you’ll probably notice that spammers start targeting your website. This is common in every niche, but even more so if you’re in the iGaming sector. Google has clamped down significantly on spam in recent years, and it shows no signs of slowing down in its quest. Not dealing with spam…
If you’ve been in the affiliate space for a while, you’ve probably found yourself writing meta descriptions and titles by default. The practice is commonly believed to be crucial for improved SEO, but is that actually the case? The simple answer to that is yes and no, and the reasons for it being no will…
Being an affiliate is not as easy as many think it is, especially for those that focus on Search Engine Optimization to drive traffic to their sites. This requires not only a comprehensive understanding of SEO, but also the ability to create and publish content to the highest possible standards. And all of this needs…
Reviews of online sportsbooks and casinos are the foundation of most affiliate brands and as such must be of the highest quality. But that is not always the case, with affiliates taking a volume over value approach to reviews so that they can quickly onboard brands and offer more options to their players. Those that…
The vast majority of affiliates rely on SEO traffic to drive visitors to their sites and to generate those all-important clicks, conversions, and FTDs. But meeting the ranking guidelines set by Google and other search engines is no mean feat – ranking factors change all the time and as do the most effective SEO techniques…
Google’s search engine metrics are ever-changing and trying to keep up with each update is difficult if not impossible, especially for smaller sportsbook and iGaming affiliates. The Google algorithm changes multiple times a year, and it’s up to you as a website owner to ensure that your site maintains best practices so that it doesn’t…
News in the iGaming and Sports Betting affiliate world moves fast.
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