Affiliate marketing is one of the most popular forms of performance marketing. Working with affiliates is the ultimate solution for merchants who want to save on their marketing budgets, and instead let other marketers utilize their own promotional channels to bring in conversions and sales. But the way we know affiliate marketing today hasn't always been like…
With new devices being released every year, new trends in their design, and new marketing techniques overall, we will continue seeing changes in search advertising as well. Here's what's worth paying attention to: 1. Larger Devices Taking Over Around a decade ago, every phone manufacturer was trying to make their devices as small as possible. Then came…
PPC is an ever-changing space where new techniques get developed literally every month. And not only that, but the platforms themselves return the favor and introduce new features almost just as regularly. This forces us affiliates to constantly stay on our toes and look for new ways to optimize our campaigns and improve our CTRs just a…
According to a study released earlier this year by CMO Council, 54 percent of marketers plan to boost their online budgets in 2014. Marketing managers keep gaining confidence in their online efforts as the results they're able to bring through the different channels available on the web keep growing. But that's not the most interesting part of the…
Google is known for cracking down on low-quality sites and content. This has been true for a long time for both the organic search results, as well as the paid side of the spectrum - Google AdWords. However, in some mysterious way, Ask.com still manages to go "unnoticed" and continue utilizing their search arbitrage practices on…
What's your excuse for not making mobile PPC a part of your current mobile marketing strategy? Do you think that mobile traffic isn't going to convert as well as desktop traffic? Or maybe you're just not interested in optimizing your sites for mobile viewing? Could you possibly be one of those holdouts who think that…
Click Through Rate (CTR) is undoubtedly one of the most important metrics for any AdWords account and campaign. In short, although it's not a direct relation, the higher your CTR is, the less you'll have to pay for ads. Why CTR Matters Let's look at this from a purely business-centered point of view. If you…
Virtually all across the board, we're seeing people reporting Facebook engagement numbers falling dramatically. In short, what's happening is that Facebook keeps reducing the organic reach for all business/fan pages. This is due to the growing number of pages and crowding up of the whole network. At least that's what Facebook says. However, at the…
So we're back on the trendy topic of native advertising. But this time, we'll discuss some of the basic facts about native advertising and how it plays into the affiliate marketing space of today. Native Advertising - The Definition Defining native advertising is turning out to be surprisingly difficult. Many agencies like to put the…
One of the common mistakes that advertisers make when launching a new campaign is focusing only on getting the cheapest clicks possible, and as many of them as possible. When, in fact, a much more important metric in the long run is how likely that traffic is to convert. In other words, there's not much…
News in the iGaming and Sports Betting affiliate world moves fast.
Don't miss a beat! Subscribe to the CAP newsletter now.
