When considering the best platform for paid advertising, the vast majority of online sportsbook and casino affiliates turn to Google. After all, it’s the world’s largest search engine so why would you not use it? While advertising on Google can certainly yield results, you should also think carefully about how you can make yourself stand…
Pay-per-click (PPC) advertising is one of the most popular forms of advertising for online gambling affiliates. But what does it mean, and do casino Google ads – and sports betting, for that matter – have to abide by different rules compared to other industries? We will answer both of these questions in this article... What…
When you start an affiliate business, you’ll need to think strongly about your marketing strategy. SEO and organic marketing are the go-to for many with quality content a key focus in order to rank well in the SERPs and build large and loyal audiences. But while organic marketing is crucial to the success of an…
Paid advertising is one of the best ways to stand out as an affiliate, and it’s not surprising that a growing number of brands are engaging in paid media campaigns. Many focus their efforts on Google Ads – this is not a surprise given Google’s position as the world’s number one search engine. However, the…
Due to the highly competitive nature of the online gambling affiliation, smart affiliates are now looking beyond SEO to drive traffic to their sites. Social media paid media and of course, pay per click (PPC) now form part of the wider arsenal of tactics affiliates are deploying. But what steps should you take when setting…
As the iGaming affiliate space becomes more competitive, many publishers are looking for different ways to get ahead of their rivals. Paid advertising is becoming increasingly popular and its benefits are potentially significant. But what exactly is paid media? How does it work, and what are the benefits? You’ll probably run into challenges, too, so…
If you haven't started social advertising yet, Facebook is a good place to begin. It's very simple to use, but you do need to make an investment to make it work for you. So let me ask you, are you ready to spend money on Facebook? Well, you're not really spending on Facebook per se,…
As an affiliate marketer, your primary goal is to earn money through commissions - by sending your visitors to a company's site that you are affiliated with. That's pretty clear. But let me ask you, do you have an idea where most of your commissions are coming from? You see, earning money isn't just the…
When email was born back in 1993, it only served the purpose of communication. Today, it has grown to be an integral part in the grander scheme of things, particularly in the marketing world. On the other hand, paid advertising is a staple in the online marketing world. Before, online ads were put up to solely increase…
Banner ads are about 20 years old now. Throughout the years, they've been a core element of the online advertising space, and virtually every brand out there has used them at some point among their online ads. Granted, 15 or even 10 years ago banner ads were still the thing to do, and they brought relatively good…
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