When considering the best platform for paid advertising, the vast majority of online sportsbook and casino affiliates turn to Google. After all, it’s the world’s largest search engine so why would you not use it? While advertising on Google can certainly yield results, you should also think carefully about how you can make yourself stand…
As the affiliate space becomes more competitive it is increasingly important to identify new ways to stand out from your rivals and leverage additional traffic sources. One such source is paid media, which is considered by some marketing experts to offer the greatest potential as it remains comparatively untapped. Paid media takes several forms and…
As the iGaming affiliate space becomes more competitive, many publishers are looking for different ways to get ahead of their rivals. Paid advertising is becoming increasingly popular and its benefits are potentially significant. But what exactly is paid media? How does it work, and what are the benefits? You’ll probably run into challenges, too, so…
