Paddy Power will be beefing up its mobile portfolio over the next few months with a slew of new mobile and tablet gaming apps. It's a big commitment to the rapidly growing mobile market space that builds on the company's already successful mobile suite. The new mobile apps were announced in Paddy Power's H2 2013…
Regulated online gambling is roaring toward the United States in a big, big way but it's definitely not the only game on the planet. And in the SEO world, Google continues its Borg-like assimilation of everything on the Web. These are just a few of the headlines that had an impact in online casino news.…
Paddy Power is making an aggressive move on the rapidly growing mobile market by enhancing its ability to cross-sell products within existing apps. It's an innovative strategy that plays on the customer's desire to simplify and centralize their igaming app and e-wallets. In a recent interview with EGR Magazine, Paddy Power's head of online operations…
[caption id="attachment_36065" align="aligncenter" width="300" caption="There's no such thing as bad publicity."][/caption] Paddy Power is teaming with the News UK corporation and KIA Motors on a sports app for smart phones and tablets. The sponsorship arrangement puts the Paddy Power name on a big selection of Premier League-branded content. Under the terms of the three-year deal,…
Paddy Power will be paving new ground in the real money social gaming space when Paddy Power In-Play, Facebook's first RMG sports betting app goes live later this summer. Being the first-to-market in this sector gives Paddy Power, and its affiliate partners, a major edge over their competitors in the sports wagering market. Paddy Power…
Paddy Power is going after the mobile market market in a big way with the release of their new Vegas-themed gaming app. Vegas is geared specifically towards iOS-powered devices and is available to UK and Irish players. The 15 casino games in the new app are designed with a playful and irreverent tone that, no…
Shufflemaster and Paddy Power are both a step closer to holding a Nevada gaming license after receiving positive nods from gaming commissioners. The final word on their applications will be delivered at the July 26 meeting of the full Nevada Gaming Commission. If these two companies are approved for gaming licenses, players can expect the…
News in the iGaming and Sports Betting affiliate world moves fast.
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