Some big time UK gambling operators are taking threats by the UK Gambling Commission (UKGC) to crack down on casino affiliate marketing quite seriously and have begun cutting ties with their UK facing affiliate marketing programs. The move was announced in an email sent to affiliate partners of Paddy Power Betfair and 888 earlier this…
Paddy Power is under fire from the UK Advertising Standards Bureau (ASA) for running an advertisement that, supposedly, promotes workplace gambling. It's just the latest in a long series of dust-ups between the UK-facing operator and the stiff upper lips who oversee how the gambling industry advertises itself. The advertisement at issue is titled, "Pappa…
Officals at Paddy Power have apologized for briefly offering odds on the chances of a deceased football player taking the helm at Birmingham City. Though the odds were live for only a few minutes, the backlash on social media lasted quite a bit longer. Paddy Power's trouble started when punters noticed that the bookmaker had…
Paddy Power is back in the media spotlight with an edgy promotion that skirts the lines of UK advertising standards. Late last week, the cheeky Irish bookmaker dove into the Floyd Mayweather/Conor McGregor fight hype with a promotion that attempted to complement Mayweather, while using a racially charged term. The mini-drama started on Thursday when…
Paddy Power has a reputation for being the online gambling operator that's willing to push the envelope when it comes to online marketing on social media. That reputation, however, may have caught up with the Irish bad boys this week when their Twitter account (@paddypower) was briefly suspended for violating the social media service's terms…
Paddy Power Betfair, the Ireland-based operator, is dipping its toes into the US daily fantasy sports market with its recent acquisition of an American DFS site called DRAFT. It's a gutsy move that puts Paddy Power Betfair in direct competition with the industry's biggest players, Draft Kings and FanDuel. The purchase was announced yesterday and,…
The American political system is in chaos and Paddy Power is looking for the right political handicapper to help them wade through the mess. Late last week, the Irish bookmaker listed a job opening for a Trump expert to handle all their Trump-related wagering. Anyone who is interested in the gig should know a few…
Paddy Power Betfair's first year of combined operations was highlighted by increased revenue. That revenue boost, however, was dragged down a bit by the costs of joining the two companies. The company's 2016 results were released in the form of an earnings report on Tuesday, which was well received by investors. Overall, Paddy Power Betfair…
Paddy Power co-founder Stewart Kenny is so opposed to the spread of fixed odds betting terminals (FOBTs) that he secretly lobbied the Irish government in an effort to ban them entirely, according to a recent report in the Times (registration required). Stewart, who resigned his position as a board member with the company during the…
Paddy Power is backing off from its audacious plan to payout punters who wagered on a Hillary Clinton presidency, before the election is even held. The Irish bookmaker's bold decision to start handing out cash weeks before Americans officially choose their next president has already cost them more than $1 million in payouts to approximately…
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