Most affiliates are used to the DIY approach to web development, but that may not be an option when developing mobile apps. Mobile apps have more "moving" parts than websites and are built on development platforms that, while widely used, are not widely known.That means hiring a developer to bring your app to life is…
The incredible popularity of mobile apps has left many affiliate partners wondering whether they should be dipping their toes into this rapidly growing market. Over the next few weeks, we'll be walking CAP readers through the basics of developing and launching their own mobile app. Before you start developing an app, it's important to understand…
Mobile devices could be driving as much as a third of all paid clicks by the end of the year. That's the takeaway from a new report from Marin Software titled, The State of Mobile Search Advertising in the World. Nearly every corner of the mobile space is experiencing explosive growth, but the numbers surrounding…
Paddy Power is going after the mobile market market in a big way with the release of their new Vegas-themed gaming app. Vegas is geared specifically towards iOS-powered devices and is available to UK and Irish players. The 15 casino games in the new app are designed with a playful and irreverent tone that, no…
Armed with a mobile device, your customers can place bets anywhere, anytime via mobile sports betting apps. Since most people aren't tethered to their computers while watching sporting events, this can provide a more streamlined user experience where bets can be placed from anywhere minutes prior to the start of the game. In this article,…
Back in the day, the only thing a marketer could do to target the mobile world was some text message marketing. But today, due to the modern technology and its possibilities, you can do pretty much anything you please. However, there are still some difficulties and some specific elements worth taking into account. Location-Based Mobile…
Google is adding a click verification features to all of its in-app images and banner advertising for mobile users. The new feature is designed to reduce the number of accidental click-throughs on mobile ads and sharpen their overall effectiveness. With the new verification process, users who tap on an add will see a small, blue…
More and more players are playing on their mobile devices now and most of the games they prefer to play are available on mobile; not to mention, almost every credible operator offers mobile payment options on major software platforms and devices. Affiliates need to make sure they are working with operators that offer mobile payments…
Are you too cool to be a bingo affiliate? If you think you are, you're not alone. Bingo is, in the words of Sports Gaming CEO, Joe Saumerez Smith, "the red-headed stepchild," of the gambling industry. While it may not be the flashiest niche in the business, in 2012 it turned into one the most…
Mobile sports bettors are pretty much a dream come true for the iGaming industry. These cutting edge players have shown a willingness to bet on their favorite teams, no matter where they are. According to Juniper Reports, mobile players dropped around $20 billion in 2011 and that number is expected to grow five fold by…
News in the iGaming and Sports Betting affiliate world moves fast.
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