Twitter is one of the best ways for casino affiliates to tap mobile players through content marketing and its recent ad targeting expansion makes it an even better bet. The popular micro-blogging service already has a pretty robust advertising dashboard that allows advertisers to target users by interest and user name. For example, a poker…
Any International Gaming Technology (IGT) employee who thought the company's nearly half billion dollar purchase of DoubleDown Interactive was a bad idea is probably enjoying some nicely prepared crow for lunch today. That's because the social casino is fueling triple digit revenue growth for the gaming giant. According to IGT's Q4 revenue report, as reported…
PlayStudios is beefing up its popular myVegas social gaming suite with the addition of myVegas Slots for mobile users. myVegas Slots is available for Android and iOS users and is linked to real life rewards that can be redeemed at popular Las Vegas hotels and casinos such as the MGM Hotel & Casino and the…
The National Hockey League (NHL) is launching a new mobile gaming app with the hopes that it ignites interest in the exciting, but struggling, sport. It's all part of a big picture strategy designed to make professional hockey a lot more appealing to a younger demographic. NHL officials are working with NeuLion, a video tech…
Building any sort of presence for your mobile affiliate business can be very difficult, even though it doesn't seem like it at first. The whole challenge lies in predicting accurately the exact way in how to promote mobile sites. It's more than easy to make a wrong assumption and as a result, build a solution…
[caption id="attachment_37335" align="alignright" width="180" caption="Candy Crush = Sweet Revenues"][/caption] Candy Crush Saga publisher King is in the process of filing for an initial public offering (IPO) in the United States. According to a number of online reports, the company is looking to list on the tech-heavy Nasdaq exchange and could be worth as much as…
[caption id="attachment_37316" align="alignright" width="201" caption="Ivey's app offers access to instructional videos."][/caption] Phil Ivey, professional poker's resident bad boy/genius, is launching a new poker app for mobile users. The Ivey Poker App is a sort of mash up of a social casino and poker lesson series with plenty of opportunities for social interactions. Ivey's app is…
Mobile advertising is a topic that, honestly, should be quite figured out already. But for some reason, the reality is different. Every day, we are forced to interact with small banner ads that are not only hard to read, but they are also proven to bring next to no results for the advertisers using them.…
The previous post in this short 2-post series was about the 5 do's, so now it's time to focus on the don'ts. Without further delay, here are the top 5 don'ts if you're starting out as an affiliate in the mobile casino space. 1. Don't Use Fancy JS Scripts, Flash Animation, or Elaborate Content JavaScript…
Paddy Power is making an aggressive move on the rapidly growing mobile market by enhancing its ability to cross-sell products within existing apps. It's an innovative strategy that plays on the customer's desire to simplify and centralize their igaming app and e-wallets. In a recent interview with EGR Magazine, Paddy Power's head of online operations…
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