App marketing has truly exploded in the recent years, and the trend is only expected to continue in the near future. It's actually estimated that by the end of 2017 there will be 4.4 billion people worldwide using mobile apps. What this means for affiliates is simple: Start creating an app if you haven't already.…
Mobile ad spending is estimated to grow another 75 percent in 2014 and probably reach an all-time high. Right now, the global mobile ad market stands at $18 billion, an amount that's impressive by any measure. A big portion of those budgets go to promoting mobile games in multiple genres. The mobile game market, in…
Silver Oak The Silver Oak Casino has launched a new mobile app compatible with over 90% of mobile devices. With this new release, the company is taking their mobile gaming and customer service to the next level. This app is built on the reliable Real Time Gaming software platform and offers users a wide selection of slots…
Getting your own app designed and created is one thing, but then analyzing how actual users interact with it and what you can do to make it better is something completely different. In fact it's often the latter part that's more crucial to your app's success. The core of the challenge is that you can…
Ladbrokes - one of the leading British betting companies - has really kicked their mobile game up a notch recently. As reported by eGaming Review Insights, Ladbrokes beats the competition when it comes to mobile and tablet product satisfaction. The original study / survey rated various operators across a number of specific parameters. The respondents…
You don't have to be a Madison Avenue (or even Silicon Valley) big wig to know that Google, Twitter and Facebook are big figures in the mobile advertising space. What you might not realize is exactly how big a chunk of that market these three companies control. According to a recent blog posting on Barrons.com…
A couple of weeks ago, Barry Lowenthal of The Media Kitchen published an article on Digiday about the mobile ad space and its flaws. In short, he says that mobile advertising is still broken. The argument he raises is based on his experiences with a number of new startups and their approach to mobile. Although…
Designing a mobile app that players will actually use on a regular basis is a challenging proposition. The fact is that most apps see an early usage spike followed by a dramatic drop, before leveling off. (It's a phenomenon so pronounced that the "half-life"- or time it takes to lose half your initial users -…
Yahoo! is looking to grab a greater share of the social and mobile gaming markets with the launch of its new Yahoo! Games Network. Yahoo! Games Network is a gaming platform, and software developer kit (SDK) that gives developers the framework to build out games for both the Android and iOS mobile operating systems. Besides…
Not that long ago - January this year - Gartner conducted a study on the state of the mobile app market. And while the market itself is in a very good condition, the individual app developers tell a different story. Gartner reports that less than 0.01 percent of mobile apps will be considered a financial…
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