Yahoo! just got a major shot in the arm after Firefox made the struggling search company its default search engine as part of a blockbuster search contract. The new five-year deal between the Mozilla Foundation and Yahoo! covers both mobile and desktop search and includes a big facelift for Yahoo! That new look is designed…
Quite recently, Nexage - one of the leading premium marketplaces in mobile advertising - released a report showcasing the company's mobile insights updated for September 2014. There's a lot of interesting pieces of information in that report, but by far the most impressive one is that 80 percent of Nexage's mobile traffic comes from apps.…
A couple of weeks ago, we saw the launch of an app simply called In-App Search, as covered by TechCrunch. What it does is rather simple in nature. It delivers a search feature that goes through the other apps you have installed on your device and returns the results based on the content it finds.…
Mobile apps are the new Wild West of the igaming world but, like their historic counterpart, they offer as many pitfalls as rewards. Plenty of igaming operators and affiliates have ventured into costly mobile app projects that are currently gathering virtual dust because they simply didn't connect with their intended audiences. So what's the solution…
Quite recently, our friends over at FC Business Intelligence published a really interesting paper featuring an interview with three experts, asking them timely questions about the iGaming mobile market. Taking part in this, are Richard Schuetz - the commissioner of the California Gambling Control Commission, Alex Igleman - a gaming attorney and strategist, Rachel Hirsch…
Mobile search is the leading edge of web marketing for casino affiliates who are looking for quick conversions and high value players. The challenge for mobile-minded affiliates is understanding what makes mobile search, and mobile players, different from their desktop-bound counterparts. Once you've made that connection, adjusting your strategies to take advantage of the mobile…
How many of your mobile casino players are accessing your sites via tablet, rather than smart phone? If you don't know the answer to this question, you may be alienating some of your most promising conversions without even realizing it. For example, do you know what time of day tablet usage reaches its peak? Or…
By now, you're surely more than familiar with search engine optimization (aka SEO). But what about App Store optimization (ASO)? Is there even such a thing? And more importantly, can you make your next app more visible and grow its App Store rankings by experimenting with some ASO practices? Here's our take: 1. App Icon…
Selling digital products on Facebook sounds like a great idea, until you actually start trying to make it work. Even though there are millions of people on Facebook, they are not at all preconditioned to click your affiliate links, so you need to get creative to convince them to do so. Here's what you can…
The sole fact of having an app should help you expand your business, reach new audiences, or offer the same audience one more way to interact with your brand. However, it's always better to prepare a simple launch plan that will help you multiply your results and maybe even make the whole project profitable from…
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