Mobile marketing is the wave of the future in iGaming, sports betting and just about every other market you can imagine. But a large number of affiliate partners have yet to embrace this cutting edge marketing strategy or, worse yet, are going about it all wrong. In a recent CAP Webinar titled, Creating a Mobile Strategy:…
[caption id="attachment_25785" align="aligncenter" width="425" caption="As Playtech mobile bingo service goes live, affiliates prepare to cash in."][/caption] Playtech, one of the leaders in the online gaming industry, has now launched their popular bingo product on the Android mobile platform. This effort really solidifies the need for affiliates to start capitalizing and making money on this technology.…
[caption id="attachment_24643" align="aligncenter" width="300" caption="(Screenshot via Searchengineland.com)"][/caption] Google has quietly started labeling smart phone optimized mobile search results with a small smart phone icon. The experiment was first discovered by a sharp-eyed blogger named Bryson Meunier on Sunday and has since been confirmed by Google. This type of labeling, as Meunier points out, be a…
eGaming Review reported this week that Zynga has taken another step towards becoming a real-money online poker provider by opening a tender to accept bids for a real money poker platform. The open tender will allow Zynga to accept bids from online gaming developers to form a partnership for an entrance into the real-money gaming…
Social apps on Facebook, LinkedIn and other social media have unleashed a torrent of demographic information the likes of which marketing departments have never seen before. Launching a successful social app and successfully mining customer data isn't easy, but it's definitely possible. Given the rapid emergence of both apps and social media, it's a subject…
Facebook is offering a new cost-per-download app service that tailors advertising for mobile users based on their current app use, according to a report in the Wall Street Journal. App creators are charged by the number of apps downloaded, rather than traditional CPM or CPC methods. While some privacy critics are crying foul, the Facebook…
Experienced iGaming affiliate partners know that you're only as good as your last conversion. That's because the Internet is constantly changing environment. The techniques that drew hundreds of visitors to your sites last year at this time might cause your page rankings to sink like a stone this year. That's why it's so important for…
[caption id="attachment_21494" align="alignright" width="292" caption="Mark Zuckerberg is about to get a whole lot wealthier."][/caption] When Facebook stocks go public on Friday, Silicon Valley will spurt out a few thousand new millionaires, a new multi-billionaire and a whole lot of hype. But will the Facebook IPO change anything for Facebook users and, more importantly, casino gaming…
[caption id="attachment_17623" align="alignright" width="270" caption="BetKenya is Kenya's main igaming option."][/caption] Gaming laws across the planet are in a constant state of change as governments and private businesses hustle to grab revenues wherever they can. To help our readers keep up with these developments, CAP is taking a closer look at the current state of iGaming…
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