Penguin has caused plenty of headaches. It's been four months since Google unleashed their Penguin update and many SEOs are still picking up the pieces. Penguin not only impacted revenue and traffic, it also radically altered the foundation of SEO, and link building in particular This week, those same SEOs were dealt another big blow…
[caption id="attachment_25490" align="alignright" width="283" caption="I think we're going to need a bigger boat."][/caption] Matt Cutts is warning that the next Google Penguin update will be, "jarring and jolting," for SEOs. Given his normally cryptic choice of words, this statement is setting off alarm bells throughout the SEO world. Cutts made his statements at the SES…
Search engine optimization is a practice that requires a fair amount of guess work. After all, Google is pretty stingy with details about how they really want things done. Not only that, but SEO best practices can change dramatically overnight. (If you don't believe that, then you weren't impacted by Penguin or Panda.) In the…
Google is company that likes its privacy, so when they make a move, it's usually a surprise. Here are their top 10 surprises of all time. #10 - Over Optimization Slip Up: March 2012 The SEO world dissects practically every word Webspam Team Leader Matt Cutts' speaks, so its surprising that he isn't more careful…
Do affiliate partners need to use a no-follow tag on every affiliate link they post? According to Google's SEO guru Matt Cutts, they probably don't. That's what he told Danny Sullivan during a brief interview at the SMX Advanced show in Seattle recently. In typical Cutts' fashion, his answer was pregnant with possibilities, but low…
While most American workers were getting ready for the Memorial Day holiday, Matt Cutts' web spam team at Google were rolling out Penguin 1.1. The latest incarnation of the feared algorithm update is really considered more of a refresh than an actual update, but that won't be much comfort to anyone impacted by the Penguin's…
[caption id="attachment_21829" align="alignright" width="225" caption="Cutts calls Penguin a success."][/caption] It's been one month since Google unleashed its Penguin update on the Internet and plenty of casino affiliates are feeling the impact. But are there some positive effects from the sweeping refresh? In a recent interview with Searchengineland reporter Danny Sullivan, Google's Matt Cutts laid out…
[caption id="attachment_20805" align="alignright" width="259" caption="Cutts wants to reward White Hat SEO"][/caption] They say April is the cruelest month and if you've landed on the wrong side of Google's latest algorithm updates, you know how true that can be. During the month of April, Google rolled out a host of new changes that left some webmasters…
[caption id="attachment_19142" align="alignright" width="281" caption="Google is cracking down on 'unnatural links'"][/caption] Google is cracking down hard on sites with an overabundance of links pointing their way that are deemed unnatural and artificial. This latest move is part of a major campaign by the search giant against sites utilizing various black hat SEO techniques, including backlinking (which didn't…
[caption id="attachment_18618" align="alignright" width="263" caption="Google SEO guru Matt Cutts"][/caption] Will the next Panda update from Google include a penalty for over optimization? That seemed to be the message from Matt Cutts, the head of Google's webspam team in a panel discussion at the South by Southwest Conference in Austin, Texas this weekend. At a panel…
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