Google is now reporting almost all instances of manual actions, according to a speech given by Webspam Team Leader Matt Cutts at Pubcon last week. That means every time a human lays a penalty on your site, they'll let you know. Most actions are still done algorithmically but manual actions are still common, especially when…
Google's Penguin update hit gaming affiliates harder than almost any of the company's previous algorithm updates. That's because Penguin targeted a number of SEO practices, like paid link networks, that weren't necessarily considered black hat. Webmasters and SEOs can argue about Penguin's validity all they want, but that doesn't change the facts on the ground;…
Right, so today the whole SEO and Affiliate industries have been abuzz with news of the Google link disavow tool arriving. A certain SEO (me) even said on a panel in BAC last weekend that he’d be amazed if it ever even arrived. Well, at the time, it was a slight exaggeration, but it definitely…
Google just unrolled a Top Heavy algorithm update aimed sites too much above the fold advertising. The update was announced via a typical Matt Cutts Tweet reading: Minor weather report: Update of goo.gl/OpIDL launching today. ~0.7% of English queries noticeably affected. The original Top Heavy update was unrolled back in January and impacted less than…
Search engine optimization is a bit like Jason from the Friday the 13th slasher films. No matter how many times it's declared dead, it always finds a way of coming back. Of course those folks signing SEO's death certificate usually have self serving motivations for their diagnosis. A recent infographic from SEOBook titled, When Will…
Matt Cutts has announced a new Google algorithm update targeting exact match domains (EMD). Though Google says the update is targeted at "low-quality" EDMs and should be impacting less than 0.6% of queries, but SEOs are saying otherwise. Word of the EDM update came on Friday through Cutts' Tweet reading: Minor weather report: small upcoming…
Getting a handle on what Google really wants and whether you're providing it or not is question that keeps plenty of SEOs up at night. So how can anyone possibly know what Google is really looking for? That's where SEO tools like the Hubspot's Page Grader come into the picture. This tool is included with…
Now that it's been a few months since the Penguin update took its toll, many affiliates are asking what they can do avoid further trouble? After all, Matt Cutts has already warned that the next round of Penguin will be jolting and jarring. We posed that question to the experts on our SEO Roundtable: How…
[caption id="attachment_26984" align="alignright" width="170" caption=""SEO is not spam," Matt Cutts"][/caption] The world of SEO is full of memorable moments, unforgettable characters and is definitely fertile ground for memorable quotes. Here are a few of our very favorite quotable SEO moments. SEO is like acupuncture and homeopathy: It works even if you don’t know how or…
[caption id="attachment_26731" align="alignright" width="275" caption="Negative SEO is as black hat as it gets."][/caption] Can your competitors use negative SEO to tank your page rankings? That's a subject that's long been debated by SEOs and has gained new relevance since Google's notorious Penguin update. Penguin gave negative SEO practitioners a major boost by punishing sites for…
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